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Comperemedia Partners with Equifax for Enhanced Marketing Insights

Comperemedia, recognized as the foremost provider of go-to-market strategies in the financial services sector, has made waves by announcing a partnership with Equifax. This collaboration aims to integrate Equifax’s risk scores into the Comperemedia platform, thus refining how financial marketers can understand consumer risks and strategize accordingly.

A New Level of Insight

As of October 27, 2025, financial institutions utilizing Comperemedia’s services can now leverage Equifax’s risk score data directly. This introduction empowers marketers with the ability to benchmark competitor activities, assess the landscape of credit risk distribution, and unveil opportunities for portfolio expansion with unmatched accuracy.

Ben Dietz, Managing Director of Comperemedia, elaborates on this partnership, stating, “This collaboration reflects our dedication to delivering deeper and more actionable insights for our clientele. Beginning today, clients can seamlessly access integrated risk scores through our platform, facilitating a clearer understanding of their competitive environment and enabling them to refine their growth strategies.”

The practical applications of this data integration are profound. Marketers can transform insights into actionable strategies that’ll fuel their marketing endeavors. For instance, when evaluating Balance Build strategies or orchestrating their next campaign, the enhanced intelligence drawn from Equifax data allows for faster, smarter decision-making.

Empowering Financial Marketers

Equifax's Senior Vice President of Partnerships and GM, Data-Driven Marketing, Melinda McBride, expressed similar enthusiasm for the partnership, noting that it enhances how financial institutions utilize data. This collaboration is designed to foster smarter and fairer lending and marketing decisions.

By embedding Equifax’s risk scores into the Comperemedia framework, clients gain vital intelligence that positions them advantageously in a competitive landscape. The integration of these insights highlights both organizations' commitment to advancing data-driven decision-making in the financial services marketing realm.

A Vision for the Future

Looking ahead, the alliance between Comperemedia and Equifax is poised to reshape how financial services marketers make decisions. They are committed to evolving the market landscape by allowing clients to draw insights across various products and channels, leading to a more comprehensive and predictive market view.

This move represents a significant milestone in how financial institutions can harness data to guide their marketing strategies and ultimately propel growth. Comperemedia’s integration of Equifax data not only simplifies the risk assessment process but also opens the door to untapped markets waiting to be explored.

About Comperemedia

Comperemedia, a division of Mintel, specializes in providing intelligence focused on the marketing and communications strategies employed by leading brands across various sectors such as financial services, insurance, telecom, and utilities. By combining unparalleled data coverage with expert analytical insights, Comperemedia allows clients to anticipate competitor maneuvers, refine their strategies, and drive business growth effectively. For more information, visit comperemedia.com.