Thinkie: The Innovative Brain Training Device Launching in Japan

Thinkie: A New Era of Brain Training

As we step into an age where our understanding of brain health becomes crucial, the introduction of Thinkie marks a significant leap in brain training technology. Set to debut in Japan on July 22, 2026, this innovative device from NeU, headquartered in Chiyoda, Tokyo, is not just another brain exercise game. It combines science and technology to provide users with real-time visuals of their brain activity, offering a unique experience in mental training.

The Concept Behind Thinkie

For the past two decades since brain training became a cultural phenomenon, individuals have engaged in activities designed to sharpen their cognitive abilities. However, the feedback from these exercises has largely been limited to scores after the completion of tasks. Thinkie aims to transform this experience by allowing users to see their brain activity as they engage in exercises, providing a deeper awareness of their mental processes while they train.

How Does It Work?

Thinkie consists of a lightweight sensor that is affixed to the forehead, weighing approximately 30g. Users interact with various brain training tasks through a dedicated app available for both iOS and Android. The process is simple: attach the sensor, engage in the training, and watch your brain activity light up the screen in real-time. With six categories and 19 different training types, users will be able to witness their cognitive engagement, making for a more enriched brain training experience.

Expert Insights

Dr. Takahiro Kawashima, a respected figure in the field of neuroscience and the technical advisor for Thinkie, commented, "Twenty years ago, we introduced engaging brain exercises to the public, but the real-time workings of the brain during these tasks remained unseen. Thinkie seeks to illuminate this previously invisible journey."

His influence through the highly successful Nintendo series, Brain Age, has shaped the current landscape of cognitive training, and now with Thinkie, users can gain insight into their brain's performance in the moment.

A Journey of Technology

The technology behind Thinkie can be traced back to the research carried out by Hitachi in 1995, which explored the use of near-infrared light to observe brain activity. This research evolved through collaborations with Tohoku University and Hitachi High-Tech, leading to the establishment of NeU in 2017. After launching in the U.S. in 2024, Thinkie has already received significant recognition, including acceptance into the AgeTech Collaborative and being named a finalist in the MedTech Innovation World Cup.

Craftsmanship and Community Support

The assembly of the Thinkie sensors takes place in Fukushima, a region known for its resilience post the 2011 earthquake and tsunami. The collaboration with local manufacturer Alpha Electronics, which has been pivotal in facilitating community recovery through manufacturing, adds a level of pride to each device.

Product Details and Early Access

Set at an anticipated retail price of ¥34,980, the Thinkie will be available for early supporters on Makuake starting July 22. There will be significant discounts for those who purchase early, with up to 25% off for bundles and special plans for families. This allows users to choose their preferred package based on their needs. All these offerings can be explored in detail on the Makuake project page which will be launched simultaneously.

Research and Development Insights

While the development of Thinkie is grounded in scientific research and has been supported through randomized trials published in academic journals, it is essential to note that this device is not categorized as a medical device. Rather, Thinkie is intended as a wellness product for improving daily mental well-being.

To wrap up this comprehensive insight into Thinkie, it represents a remarkable fusion of advanced technology and user-friendly design. This new device promises to rethink how we approach brain training, making cognitive health accessible and engaging for everyone. The future of brain training is here, and it is bright. For more details, keep an eye on Thinkie's official website and the upcoming Makuake launch.

Company Overview

- Name: NeU Inc.
- Location: 5F Shinkura Building, 2-2 Tsukasa-cho, Kanda, Chiyoda Ward, Tokyo
- Founded: August 1, 2017
- CEO: Yoshito Nenene
- Capital: ¥100 million
- Website: Neu Brains