Queen One's Innovative Vision for the Future of Commerce

A New Era in Commerce: Introducing Queen One

Queen One is more than just a company; it is a vision for the future of commerce that aims to redefine the way brands connect with consumers. Launched in June 2025, this innovative firm, founded by Ryan Urban—the former CEO of Wunderkind—and COO Maricor Resente, along with their talented founding team, has a clear mission: to blend creativity, technology, and commerce seamlessly to drive growth and engagement for brands around the world.

At its core, Queen One believes that every product has a story that deserves to be told—not only regarding its creation but also in how it is received and utilized by consumers. In an industry increasingly focused on data points and SKUs, the team at Queen One recognizes the intrinsic value of products as goods that resonate with consumers on an emotional level. They strive to create “good vibrations” where brands can foster genuine connections with their audience.

Building a New Foundation for Brand Storytelling

In today’s market, brands require more than just a website; they need a vibrant online presence that captivates audiences. Ryan Urban emphasizes, “We think brands should have a website worth watching. You should be able to see how people are engaging with products in real-time.” With this philosophy, Queen One is developing a unique technology platform designed to revitalize brand websites and enhance the user experience through dynamic content and interactive features.

The aim is to organize every brand and product worldwide, and to narrate the unique story of each offering to better engage consumers. This revolutionary approach intends not only to drive revenue but also to foster deeper interactions between brands and their audiences. Resente states, “Queen One is a place where products come alive. Vibrate Connect.”

Expanding the Reach of Brand Engagement

Interestingly, while U.S. brands derive about 20% of their revenue from emails and texts, Asian markets have a different approach to brand interactions, utilizing platforms like Line and WeChat. Queen One is ambitiously developing technology that will allow brands to cultivate richer and more fulfilling connections with consumers, going beyond traditional marketing channels. The company also emphasizes that it will adapt to maximize the effectiveness of existing mediums while charting new paths for engagement.

Urban compares the in-store experiences at retailers such as Sephora or LEGO to the often stagnant nature of online commerce, where many websites feel robotic and uninspired. “The internet has evolved, but ecommerce sites haven’t kept up,” he adds. This disconnect is why Queen One is committed to revitalizing online shopping, transforming it from a mere transactional process to an engaging experience.

The Future Lies Ahead: Headquarters and Job Creation

To solidify its presence and vision, Queen One is set to establish a 30,000-square-foot headquarters called The Rise Fly Vision Centre in Brooklyn. This facility will serve as a beacon for innovation, aiming to create over 600 high-tech jobs and generate substantial investment in research and development, projected at over $67 million in the next five years. This commitment reflects the company’s dedication to not just commerce, but also to fostering economic growth in the community.

With the backing of over $10 million from investors and a solid foundation of capital incentives from Empire State Development, Queen One is positioned to revolutionize how products and brands interact with consumers across the globe.

In conclusion, Queen One sets forth a promising agenda that seeks to elevate ecommerce through storytelling, creativity, and robust technology. For those eager to learn more and stay updated on this groundbreaking venture, visit their website at queen.one.