#China #Shanghai #Luxury Travel #Train of Glamour #EHL Alliance

Train of Glamour Joins EHL Alliance

In a landmark announcement, Train of Glamour, a premium rail brand under the Fosun Infrastructure Group, has become the first Chinese member of the esteemed EHL Alliance. This partnership is not merely a business move; it marks the dawn of a new era in luxury train travel that redefines the concept beyond mere transportation.

The flagship service, the Silk Road Express, is touted as the world’s first tourist train with artisan hand-painted exterior developed in collaboration with Tsinghua University. Its interior, designed by HBA, has been awarded the prestigious 2024 OPAL London Outstanding Property Award (Platinum). With a maximum capacity of only 80 guests in 38 luxury cabins, it offers an intimate and culturally immersive experience. This low-density setup guarantees high service levels that cater to the needs of each traveler.

Embracing Rarity

The Silk Road Express is not your typical train travel experience. It prides itself on three unique aspects:
1. Resource Rarity: The train operates along the authentic Silk Road, passing through UNESCO World Heritage sites.
2. Cultural Rarity: It embodies a systematic expression of Eastern aesthetics.
3. Service Rarity: It merges global standards with local cultural richness.

As part of its membership in the EHL Alliance, Train of Glamour will collaborate on five strategic initiatives:
1. Co-developing luxury train service standards in China.
2. Elevating service excellence while preserving extreme Eastern authenticity.
3. Launching talent exchange and internship programs for EHL students.
4. Engaging in interprofessional networking and brand promotion activities.
5. Discovering Michelin-level culinary experiences with top chefs.

CEO John Fang of Fosun Infrastructure Group expressed his honor in joining the EHL Alliance as its first Chinese member. He stated, “Through collaboration with EHL, we aim to set new benchmarks for luxury train travel lifestyles in China, guided by authentic Eastern narratives and international hospitality excellence.”

The Silk Road Express serves as a culturally dynamic space where travelers delve into the depths of Eastern aesthetics while enjoying world-class service.

Commitment to Innovation and Culture

Train of Glamour's membership reflects its commitment to innovation, cultural heritage, and service leadership in the global luxury travel sector. This collaboration with EHL, a respected entity in hospitality education, signifies a promise to elevate the standards and offerings in the burgeoning luxury travel market in China.

As Train of Glamour ventures forward, it is determined to inspire a transformation in luxury rail travel not just as a means of getting from one destination to another, but as an enriching journey infused with cultural depth and high-quality service. For media inquiries or partnerships, they can be contacted via their official website: Train of Glamour.