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XCMG Strengthens Ties Across Europe

XCMG Machinery, recognized globally for its leadership in construction machinery, has embarked on a robust European expansion endeavor themed "In Europe, For Europe." This strategy reflects a concerted effort to fortify ties across the continent through various targeted and localized initiatives in collaboration with key partners.

In recent weeks, XCMG has made significant strides in Turkey, Germany, and the United Kingdom. This expansion exemplifies the company’s commitment to cultivating its European ecosystem, enhancing customer services, and promoting sustainable and intelligent construction solutions.

Strategic Developments

One of the most pivotal developments is the inauguration of a major operational center in Turkey teamed with long-term partner HAKAN Machinery, located in Dilovası, Kocaeli Province. Strategically positioned in the heart of Turkey’s industrial corridor near Istanbul, this facility plays a crucial role in XCMG’s nationwide service network. By leveraging its prime positioning along vital highways connecting both sides of Istanbul, HAKAN can serve approximately 80% of clients in the heavy industry sector across the Marmara region within an hour’s economic loop.

This integrated center not only combines sales and parts warehousing but also offers technical support, significantly reducing delivery and service times for local infrastructure projects. The immediate market success, marked by numerous equipment sales, underscores the strength of XCMG’s resource synergy model with its partners.

German Market Initiatives

In Germany, XCMG continues to amplify its presence through strategic partnerships. Northern Germany celebrated the 25th anniversary of Sönke Krey, a specialist in earthworks, with the introduction of the first electric excavator, the XE215EV, to the German-speaking market. This move signifies XCMG’s commitment to providing zero-emission solutions that meet stringent EU standards (Stage V), thereby contributing to sustainable urban development and infrastructure growth.

Sönke Krey's founder highlighted their exclusive partnership via a history of procurement exceeding 2.13 million euros. The XE215EV engine adheres to Stage V emission standards, positioning both XCMG and Sönke Krey at the forefront of compliance with EU’s rigorous environmental regulations.

In Southern Germany, Rühle GmbH honored its remarkable 30 years of operation and three years of collaboration with XCMG by showcasing its comprehensive service coverage in the vital Stuttgart-Nuremberg economic corridor, utilizing XCMG's entire product line. Local authorities acknowledged Rühle’s community integration and its contributions to regional employment.

Innovations in the UK

Meanwhile, in Southern England, the dealer Octo organized a successful open house event for smart construction machinery, allowing customers to experience the precision and efficiency of the XE80E excavator, equipped with an intelligent 3D guidance system TX73. Demonstrations highlighted significant enhancements in accuracy, waste reduction, and fuel optimization, directly increasing productivity and project efficiency.

The live showcases confirmed a noteworthy reduction in errors and resource waste. Additionally, Octo committed to rapid support from its technical teams across regions including Devon, Cornwall, Somerset, and Hampshire, further beautifying the customer service experience.

Future Commitments

The modernization of XCMG’s network is intrinsically linked to its commitment to delivering cutting-edge and compatible technologies across Europe. The company remains determined to adhere to European regulations and sustainability targets, ensuring full CE certification across its product range while actively developing comprehensive frameworks for carbon emission control.

This journey reflects the strategic implementation of XCMG’s localization efforts for the European market, adapted through collaborative frameworks with regional partners – whether it be HAKAN’s strategic logistics in Turkey, Sönke Krey’s focus on electrification in Germany, or Octo’s intelligent solutions in the United Kingdom. XCMG remains steadfast in its dedication to expanding its capabilities and outreach across the continent, fueled by its enduring partnerships.