Yayoi-ken Nerima: A Stylish Transformation
On March 3, 2026, Yayoi-ken, a popular Japanese set meal restaurant chain with 374 locations nationwide, proudly reopened its renovated Nerima branch at 10 AM. This renovation comes as part of the restaurant’s ongoing commitment to enhancing customer experience and delivering a high-class dining atmosphere.
The revamped restaurant underscores the “refined” image of the Yayoi-ken brand, which was recently showcased in its new logo and symbol introduced in December 2023. At the Nerima location, visitors will find elements such as stylish signage, modern Japanese-style noren (fabric dividers), and wallpaper that honors the historical roots of the brand, referencing the original Yayoi-ken (彌生軒). As a whole, the design aims to create an inviting and sophisticated dining environment.
To elevate the dining experience, the restaurant has incorporated tablets at each table, enabling guests to order at their leisure. Famously known for its complimentary rice, dashi, and pickles, Yayoi-ken continues to attract customers with its concept of unlimited sides, ensuring a fulfilling meal.
Store Information
- - Address: 1F, US Building, 6-3-7 Toyotama Kitaku, Nerima, Tokyo 176-0012
- - Hours: 10:00 AM - 11:00 PM
- - Number of Seats: 43
A Fresh Visual Identity
The new logo adopts a modern Mincho typeface, which lacks rounded edges, harmonizing perfectly with both Japanese and Roman scripts. This design choice ensures brand recognition both domestically and abroad. The symbol features the initials “YAYOI” fashioned into a noren design, complemented by the handwritten signature 'やよい', reflecting authenticity.
The colors used in the logo, namely 'Yayoi Red' and 'Yayoi Young Grass', symbolize various concepts such as ambition, warmth, and the vitality of nature. These shades work together to convey a sense of modern Japanese aesthetics, emphasizing the restaurant’s dedication to quality.
- - Tagline: “Precious to me. Today, good things.”
- - Statement: “Born in Japan, set meals can bring more smiles to the world. The joy of eating delicious food can transform the mood of those around us. That is why we use fresh, seasonal ingredients and thoughtful cooking methods to provide every meal with nutritional balance.”
Exclusive Store Menu
From 11 AM to 5 PM, Yayoi-ken Nerima offers a limited lunch menu, featuring special combinations only available during lunchtime. Here are a few highlights:
- - Ginger Pork Lunch: 990 yen (tax included)
- - Miso Grilled Mackerel Lunch: 1,070 yen (tax included)
- - Miso Eggplant Lunch: 990 yen (tax included)
- - Salt Grilled Mackerel with Mini Sukiyaki Lunch: 1,040 yen (tax included)
(Note: All prices are tax inclusive and based on information available as of March 2, 2026.)
Convenient and Budget-Friendly: Yayoi-ken Official App!
The Yayoi-ken app provides users with updates on new products, promotional campaigns, menu browsing, and even restaurant location searches. Furthermore, customers can place direct orders through delivery services like Uber Eats and Demae-can via the app. Gamified stamp collection features allow users to earn coupons, further enhancing the overall dining experience and value.
For more details, visit the official website:
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Download the app now!