#Malta #iGaming #Gzira #SOFTSWISS #Prediction Markets

SOFTSWISS Launches Prediction Markets

In a remarkable development within the iGaming sector, SOFTSWISS, a global software provider, has officially unveiled its SOFTSWISS Prediction Markets. This state-of-the-art B2B solution is tailored for online casino and sports betting operators, allowing them to enter the rapidly growing domain of event-based betting.

Unpacking the Prediction Markets

Unlike traditional sports betting, SOFTSWISS’s Prediction Markets offer operators a chance to reach a broader audience by enabling wagers on the binary outcomes of real-world events in areas such as politics, economics, technology, and culture, all under a fixed odds model. This approach simplifies the betting mechanism, eliminating the complexity typically associated with peer-to-peer (P2P) exchanges.

Rapid Launch and Integration

The SOFTSWISS Prediction Markets solution is available as a standalone iFrame widget or can be integrated directly into the existing betting sites of SOFTSWISS partners. Current affiliates can expect a swift launch period of about 2 to 3 days, whereas new operators may take around three weeks to set up.

Market Potential and Growth

The event-based betting market has shown substantial growth, with annualized trading volumes in the United States soaring from approximately $300 million in 2024 to a staggering $40 to $50 billion in 2025. While platforms like Polymarket and Kalshi have achieved billions in trading volume, many traditional online gaming operators have not entered this lucrative space.

Insights from SOFTSWISS

According to Olga Resiga, the head of business development at SOFTSWISS, the shift towards prediction markets signals a changing landscape in the gaming world. “The prediction market segment is flourishing,” she states. “These markets are not merely an extension of sports betting; they attract entirely new audiences who might never have engaged in traditional betting forms. Their motivations vary—they are often driven by their insights on global events rather than fandom. Operators who overlook this evolution risk missing out on a burgeoning demand and a new generation of players entering the scene.”

Fixed Odds Advantage

SOFTSWISS differentiates itself by utilizing a fixed odds framework, providing operators greater control over pricing and margins while managing risk through familiar sports betting structures. Alexander Kamenetskyi, head of operations for SOFTSWISS's betting site, emphasizes, “For most operators, the key question isn’t whether prediction markets are interesting but how to integrate them into their existing systems without needing extensive redevelopment.”

The fixed odds model greatly simplifies this transition, allowing operators to gauge market demand within established risk and compliance frameworks, simultaneously tapping into audiences unfamiliar with traditional betting environments.

About SOFTSWISS

Founded in 2009, SOFTSWISS has emerged as a frontrunner in providing innovative software solutions for the iGaming industry. Supported by a robust team of over 2,000 professionals, the company caters to more than 1,000 global brands, ensuring they remain at the forefront of the ever-evolving gaming landscape.





In summary, SOFTSWISS’s new platform promises to reshape the betting industry, offering fresh opportunities for operators while engaging a diverse new player demographic.