Kensing Secures Exclusive European Approval for Sunflower Phytosterols to Promote Heart Health
Kensing LLC has recently achieved a significant milestone by securing exclusive authorization from the European Food Safety Authority (EFSA) for its innovative product, Sunvasterol™. This new generation of sunflower phytosterols represents a leap forward in the market, offering manufacturers a clean-label and allergen-free solution that meets the growing consumer demand for healthier food options.
Derived from sunflower oil distillates, Sunvasterol™ is produced at Kensing’s state-of-the-art facilities located in Valencia and Talavera de la Reina, Spain. This product exemplifies not just a commitment to health benefits, but also to sustainability by utilizing an upcycled byproduct of sunflower oil production. The result is a product that not only supports heart health but also aligns with environmental best practices, emphasizing Kensing's dedication to circularity and waste reduction.
Phytosterols, naturally occurring components found in various plant seeds, nuts, and grains, have been scientifically proven to assist in reducing cholesterol levels by competing with dietary cholesterol for absorption in the intestines. The health benefits of sunflower-derived phytosterols are further supported by rigorous research, including over 140 studies demonstrating their effectiveness in lowering both total and Low-Density Lipoprotein (LDL) cholesterol levels. According to EFSA, a daily intake of 1.5-3.0 grams can reduce cholesterol by approximately 7-12% over a two to three-week period, portraying a strong case for integration into everyday diets.
The thorough evaluation process carried out by EFSA has granted Kensing exclusive commercial rights within Europe for Sunvasterol™. This exclusive status means that Kensing stands as the sole producer with the necessary EU approval, deterring any other companies from marketing similar sunflower sterol products in Europe without first obtaining permission from Kensing or submitting their own dossiers. This advantage positions Kensing at the forefront of the phytosterol market, allowing them to meet the demands of a health-conscious consumer base seeking sustainable dietary options.
Kensing is well-positioned to scale production in response to the increasing demand for sunflower phytosterols. With a robust global supply chain extending across Spain, Argentina, and the United States, Kensing has ensured a resilient and secure production line with minimal reliance on international tariffs. This strategic network facilitates a steady supply of Sunvasterol™ while enhancing accessibility for European markets.
Sunvasterol™ presents numerous opportunities for incorporation into a wide range of food products. Its formulation allows it to blend seamlessly into fat-containing foods such as margarine, yogurts, dairy-based drinks, dressings, and sauces without altering the flavor or color of the final product. This versatility enables food manufacturers to bolster the heart-health functionality of their offerings without compromising on sensory experience, effectively catering to health-conscious consumers.
With the introduction of Sunvasterol™, Kensing enhances its comprehensive portfolio of sunflower-based products, including the Sun E® vitamin E line. These offerings not only promote heart health but also contribute to overall wellness and protect cells from oxidative stress. Labeling products with heart-health claims and emphasizing their naturally derived origins will empower manufacturers to differentiate their products in a competitive market.
Kensing plans to showcase Sunvasterol™ alongside its Sun E® products during the upcoming Fi Europe exhibition in Paris from December 2-4, 2025. Attendees are encouraged to visit Booth #71C20 to learn more about Kensing’s innovative solutions for the food and dietary supplement industries.
Founded in 2021, Kensing brings over four decades of experience in manufacturing natural vitamins and specialty ingredients. Headquartered in Kankakee, Illinois, Kensing has emerged as a global leader in the field of natural vitamin E and plant sterols, underlining its commitment to high-quality and precise formulations that cater to diverse sectors, including food and beverage, personal care, and pharmaceuticals.
Innovative Phytosterol Solution
Derived from sunflower oil distillates, Sunvasterol™ is produced at Kensing’s state-of-the-art facilities located in Valencia and Talavera de la Reina, Spain. This product exemplifies not just a commitment to health benefits, but also to sustainability by utilizing an upcycled byproduct of sunflower oil production. The result is a product that not only supports heart health but also aligns with environmental best practices, emphasizing Kensing's dedication to circularity and waste reduction.
Scientific Validation and Health Claims
Phytosterols, naturally occurring components found in various plant seeds, nuts, and grains, have been scientifically proven to assist in reducing cholesterol levels by competing with dietary cholesterol for absorption in the intestines. The health benefits of sunflower-derived phytosterols are further supported by rigorous research, including over 140 studies demonstrating their effectiveness in lowering both total and Low-Density Lipoprotein (LDL) cholesterol levels. According to EFSA, a daily intake of 1.5-3.0 grams can reduce cholesterol by approximately 7-12% over a two to three-week period, portraying a strong case for integration into everyday diets.
Exclusive EU Authorization
The thorough evaluation process carried out by EFSA has granted Kensing exclusive commercial rights within Europe for Sunvasterol™. This exclusive status means that Kensing stands as the sole producer with the necessary EU approval, deterring any other companies from marketing similar sunflower sterol products in Europe without first obtaining permission from Kensing or submitting their own dossiers. This advantage positions Kensing at the forefront of the phytosterol market, allowing them to meet the demands of a health-conscious consumer base seeking sustainable dietary options.
Strategic Production Capacity
Kensing is well-positioned to scale production in response to the increasing demand for sunflower phytosterols. With a robust global supply chain extending across Spain, Argentina, and the United States, Kensing has ensured a resilient and secure production line with minimal reliance on international tariffs. This strategic network facilitates a steady supply of Sunvasterol™ while enhancing accessibility for European markets.
Versatile Applications Across Industries
Sunvasterol™ presents numerous opportunities for incorporation into a wide range of food products. Its formulation allows it to blend seamlessly into fat-containing foods such as margarine, yogurts, dairy-based drinks, dressings, and sauces without altering the flavor or color of the final product. This versatility enables food manufacturers to bolster the heart-health functionality of their offerings without compromising on sensory experience, effectively catering to health-conscious consumers.
Comprehensive Market Offering
With the introduction of Sunvasterol™, Kensing enhances its comprehensive portfolio of sunflower-based products, including the Sun E® vitamin E line. These offerings not only promote heart health but also contribute to overall wellness and protect cells from oxidative stress. Labeling products with heart-health claims and emphasizing their naturally derived origins will empower manufacturers to differentiate their products in a competitive market.
Upcoming Showcase
Kensing plans to showcase Sunvasterol™ alongside its Sun E® products during the upcoming Fi Europe exhibition in Paris from December 2-4, 2025. Attendees are encouraged to visit Booth #71C20 to learn more about Kensing’s innovative solutions for the food and dietary supplement industries.
About Kensing
Founded in 2021, Kensing brings over four decades of experience in manufacturing natural vitamins and specialty ingredients. Headquartered in Kankakee, Illinois, Kensing has emerged as a global leader in the field of natural vitamin E and plant sterols, underlining its commitment to high-quality and precise formulations that cater to diverse sectors, including food and beverage, personal care, and pharmaceuticals.
Topics Consumer Products & Retail）
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