Yupp Video Services Partners with Chaupal to Enhance Streaming Experience Across 25 Devices

Enhancing Streaming Quality: Yupp Video Services and Chaupal Partnership

In a significant move for the Indian streaming landscape, Yupp Video Services (YVS) has officially partnered with Chaupal, one of India’s rapidly growing regional OTT platforms focused on content in Punjabi, Haryanvi, and Bhojpuri. This strategic collaboration marks a pivotal step in Chaupal’s development as YVS plans to upgrade the technology stack that underpins the platform, aiming to enhance reliability, performance, and user experience across a wide array of devices – more than 25 in total.

As Chaupal continues to gain traction in the competitive OTT market, the necessity for a robust technological foundation became evident following three years of rapid expansion. Recognizing this need, the platform sought YVS's expertise to undergo a comprehensive technological upgrade that would not only support growth but also elevate the user experience.

Transforming Technology to Enhance User Experience

YVS has stepped in to facilitate a fully tailored technology instance crafted specifically to meet Chaupal’s individual needs. Together, the teams have developed a modern, versatile next-generation platform that includes faster and more customizable applications, significantly improving video playback performance.

Incorporating AI-driven content recommendations, Chaupal aims to offer a more personalized viewing experience. Additionally, the integration of an AI-based operational monitoring system enhances quality assurance, ensuring content delivery remains consistent and of high quality. Notably, YVS executed a remarkable feat by overseeing the seamless migration of 10 million users without losing any subscribers in the transition, confirming the initiative’s effectiveness and reliability.

Leadership Insight: Vision Behind the Partnership

Uday Reddy, Founder and CEO of Yupp Video Services, expressed his enthusiasm regarding the collaboration, stating, "The Chaupal team approached us with a clear goal in mind – to develop a scalable platform that retains the simplicity and consistency appreciated by their audience. We are proud of what this partnership has achieved and look forward to the roadmap ahead."

Adding to this, Gurjit Singh, CTO of Chaupal, emphasized the integral role of technology in their brand’s identity. He mentioned, "For us, technology is just as crucial as content. We sought a platform that reflects our essence – rooted, diverse, and ever-evolving while remaining competitive on a global scale. YVS understood this mission, creating a system that is not only stronger and faster but also better aligned with how our audience consumes content today. The transition was seamless, and the performance improvements are already evident."

About Yupp Video Services and Chaupal

Yupp Video Services (YVS) is a leading global provider of OTT white-label technology solutions. The company delivers state-of-the-art platforms enabling broadcasters, telecom operators, and content providers to offer scalable, reliable, and high-quality streaming services. For more information about YVS, please visit Yupp Video Services.

Chaupal, the own OTT platform of Punjab, stands out for capturing the essence of the region it represents. Built for Punjab and embraced worldwide, Chaupal encapsulates the diverse storytelling of Punjab, Haryana, and Bhojpuri, upholding modern, high-quality streaming standards.

This partnership between YVS and Chaupal not only aims to enhance the technological backbone of a popular regional platform but also represents a significant leap toward delivering outstanding content experiences to audiences on multiple devices. As the OTT landscape continues to evolve, collaborations like these are essential to meet the ever-increasing demands of viewers today and into the future.