Dentsu Research Secures Certification for Business Support in Automotive Battery Traceability

Dentsu Research Earns Important Certification in Automotive Sector

Dentsu Research Inc., headquartered in Tokyo's Minato Ward and led by President Hirohisa Iwamoto, is making strides in its efforts to enhance corporate and societal evolution through technology. As of June 30, 2025, the company has successfully obtained the prestigious 'Business Support Operator Certification' from the Automotive and Battery Traceability Promotion Center (ABtC). This notable achievement recognizes Dentsu Research's expertise in calculating and reducing carbon footprints (CFP) and its robust information acquisition system regarding European trends, marking it as only the second company in Japan to receive this certification.

What is the ABtC Certification Program?

The ABtC certification program aims to validate businesses that can safely connect with the data integration platform and CFP calculation applications provided by ABtC. It ensures that these certified operators have a comprehensive understanding of ABtC's services, enabling them to effectively support system operations and business functions. By securing this certification, users of traceability services are guaranteed access to high-quality applications and reliable business support from recognized operators.

Dentsu Research's newly acquired 'Business Support Operator Certification' explicitly acknowledges organizations capable of providing thorough support in CFP calculation while adhering to the operational rules of the data integration platform.

The Importance of Carbon Footprint Calculation in Europe

In Europe, any enterprise offering battery products is obligated by the EU Battery Regulation to calculate the carbon footprint across the entire lifecycle of their products that employ batteries. This regulation mandates electric vehicle manufacturers, including parts suppliers, to compile greenhouse gas emissions across their supply chains and report these figures to European authorities. Given the complexity of the regulatory framework, the expertise of specialized consultants is increasingly sought after to ensure compliance.

Dentsu Research's Commitment to Supporting Businesses

Having provided CFP calculation and reduction consulting services to over 20 organizations—including municipalities—Dentsu Research has established a quick information acquisition system to remain responsive to European trends through its membership in the Associate Consulting Program of BSI Group Japan, a branch of the British Standards Institution (BSI). The company boasts a team of qualified Life Cycle Assessment (LCA) experts capable of offering detailed guidance on CFP calculation methods and data aggregation support.

Looking ahead, Dentsu Research aims to expand its initiatives beyond just battery products. The company plans to assist in the implementation of digital product passports for home appliances and industrial machinery, along with participation in recycling promotion projects in collaboration with local governments, reflecting its commitment to resource circulation.

Conclusion

Dentsu Research's recent achievement in obtaining the Business Support Operator Certification underlines its dedication to creating a sustainable future through technological advancements. With a focus on cross-innovation—collaborating across various technologies, industries, and regions—the company continues on its mission to leverage technology and human insight to develop new value and support societal evolution. As the world moves towards more stringent environmental regulations, Dentsu Research stands poised to provide essential support for businesses navigating these developments.