How SMART GOLF Became a Top Place to Work Through Innovation and Culture

SMART GOLF Achieves 'Great Place to Work' Certification

Overview

SMART GOLF, a leader in the indoor golf industry with approximately 170 locations across Japan, has proudly announced its certification as a 'Great Place to Work®' by Great Place to Work® Institute Japan for 2026. This recognition highlights the company's commitment to creating an exceptional workplace culture.

Mission-Driven Growth

Founded on the mission of making indoor golf more accessible, SMART GOLF has rapidly expanded its footprint, becoming a frontrunner in the industry. With a focus on 24/7 access to indoor golf training facilities, the company has implemented a structure that emphasizes both technology and human resource investment. This commitment was reflected in a remarkable Trust Index score of 91%, significantly surpassing the national average of 83% among certified companies.

Factors Behind the Recognition

The survey revealed key areas demonstrating high levels of employee engagement. Two significant factors contributing to this culture are:

1. Focus on Essential Tasks Through AI Utilization: By integrating the latest AI technologies throughout various operations, SMART GOLF minimizes manual tasks, allowing employees to concentrate on initiatives that require human creativity. This has fostered an environment where ideas for new member services and enhancement of brand value are actively developed by staff.

2. Empowerment Culture: The flat organizational structure promotes a sense of autonomy, enabling motivated employees—regardless of their tenure or age—to undertake significant projects such as major alliance deals or new market penetrations. Survey results reveal strong sentiments reflecting fairness and an inviting atmosphere for new hires, underscoring the effectiveness of this empowering culture.

Insight from Leadership

Yuto Takasuka, President of SMART GOLF, expressed his enthusiasm regarding this recognition: "We are thrilled to be acknowledged as a 'Great Place to Work.' Our unique approach of running the facilities without on-site staff is balanced by a dedicated team at headquarters that infuses humanity and passion into our services, directly influencing customer experiences. By creating an environment where employees can take risks without the fear of failure, we aim to elevate our overall capacity and continually enhance our services for our members."

Recruitment Opportunities

As SMART GOLF continues to expand, the company is actively seeking individuals who thrive on creating new value and tackling challenges head-on. For those who are interested, further details can be found on their recruitment page at SMART GOLF Recruitment.

About SMART GOLF

SMART GOLF operates an all-inclusive indoor golf training environment under a subscription model, with around 170 facilities primarily in Tokyo and surrounding prefectures. Available 24/7 with comprehensive security, SMART GOLF caters to all—from beginners to professionals—offering personalized lessons to enhance the golfing experience.