SBI’s New Insurance for Women Over 50 Developed with Halmeck Readers

SBI's New Insurance Collaboration with Halmeck

SBI Ikki Ikki Shogaku Short-Term Insurance Co., based in Minato, Tokyo, has announced the upcoming launch of two new insurance products specifically designed for women in their 50s. This collaboration with Halmeck, a well-known publisher focused on the senior demographic, aims to address the unique needs of this age group. Scheduled for release on September 16, 2025, the new offerings, titled “SBI Medical Welfare” and “SBI Life Welfare,” promise vital protections tailored for today's mature women.

The Vision Behind the Products

The inception of this new insurance line was inspired by a strong desire to provide sensible and reliable options for the senior population. SBI Ikki Ikki has been part of the SBI Group since 2013, and its original medical insurance product has been in the market for over nine years. As demand for innovative solutions grew, both companies identified a gap related to the insurance concerns of Halmeck's readership. Many readers expressed a keen interest in revisiting their insurance plans but were uncertain about their next steps.

To develop these offerings, the teams engaged directly with Halmeck readers through discussions, workshops, and nationwide surveys to clarify what features were most important. The culmination of these efforts reflects the voices of Halmeck's audience, making this development significant.

This initiative is also part of SBI Ikki Ikki's ongoing “Support for Seniors Project,” aiming to ensure that every individual can live their life with confidence and vibrancy in the new era of longevity.

Key Features of the New Insurance Products

The collaborative designs of “SBI Medical Welfare” and “SBI Life Welfare” stand out with three compelling features:

1. Stable Premiums Until 100 Years Old: Customers can rest assured knowing their premiums will never change, allowing for easier long-term financial planning.

2. Comprehensive All-in-One Protection: The products combine essential coverage ranging from hospitalization and surgery to advanced medical treatments and transportation costs, culminating in a holistic safety net for the Halmeck generation.

3. Guarantee of Coverage Until Age 100: The commitment to providing coverage up to age 100 ensures that individuals can feel protected as they navigate later stages of life.

In a recent survey targeting Halmeck readers conducted in April and May 2025, half of the participants found “SBI Medical Welfare” to be an attractive option, reinforcing the need for renewed choices in insurance offerings for those contemplating their health security in future years.

Availability and Further Information

The new insurance products will officially be available for inquiries and applications starting September 16, 2025, via the SBI Ikki Ikki website and their customer service hotline (0120-74-8164, open from 9 AM to 7 PM, excluding holidays). Additionally, further details will be featured in the October issue of Halmeck, hitting the shelves on September 10, 2025.

SBI Ikki Ikki and Halmeck remain committed to continuously developing high-quality services and products that cater to individual needs, ensuring their customers can live their lives confidently and positively.