MINISO LAND Shanghai Clinches Platinum in MUSE Design Awards 2025
MINISO LAND Shanghai Clinches Platinum at MUSE Design Awards 2025
The MINISO LAND flagship store located in the vibrant city of Shanghai has set a new benchmark in the retail industry by winning the coveted Platinum award at the MUSE Design Awards 2025. This recognition, awarded by the International Awards Associate (IAA), signifies the pinnacle of achievement in the field of interior design and showcases MINISO's commitment to enhancing customer experiences through innovative retail concepts.
A Groundbreaking Store Concept
The MINISO LAND flagship spans an impressive nearly 2,000 square meters in one of Shanghai's most iconic shopping districts, Nanjing East Road. It is designed as a three-level interactive space, which seamlessly transforms MINISO's core philosophy of joy into an immersive architectural experience. Unlike traditional retail environments, the store is characterized by bold colors, dynamic lighting, and engaging geometries, all contributing to a unique shopping adventure that goes beyond mere transactions.
MINISO's innovative approach utilizes a
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