HRT New Otani Announces Price Adjustments for Baked Goods Starting September 2025
Price Adjustments and Volume Changes at HRT New Otani
HRT New Otani Co., Ltd., headquartered in Chiyoda, Tokyo, oversees the export and import of alcoholic beverages and food products, along with the sale of its original brand items from Hotel New Otani. In a recent announcement, the company declared that it will adjust prices and change the volume for certain baked goods starting September 1, 2025.
In line with their commitment to delivering high-quality, delicious, safe, and reliable products, HRT New Otani has pursued various corporate efforts to reduce costs and increase productivity. This initiative stems from their guiding principle of providing customers with a delightful hotel-made taste experience at home.
Despite these ongoing efforts, the company has faced significant challenges posed by the soaring prices of raw materials, as well as increases in labor costs, logistics expenses, and energy costs. Consequently, they find it necessary to alter the prices and volumes of certain products to continue offering the same high standards of safety and flavor that consumers expect, ensuring the brand's promise remains intact.
HRT New Otani is determined to continue innovating and enhancing their product line, striving to provide the exquisite quality that sets Hotel New Otani apart.
The Secret to Deliciousness
The irresistible taste of HRT New Otani's baked goods lies in their unique preparation method. The famed Leaf Pie, loved by customers since the hotel's opening, is crafted with meticulous care, involving a four-day process to achieve 729 layers of flaky pastry. Made using fresh, domestically sourced butter, and adorned with the rich flavors of almonds and a hint of vanilla, this treat exemplifies the quality that the brand represents.
Price Adjustments Overview
Effective Date: September 1, 2025 (Monday)
The following is a list of products subject to price changes:
| Product Name | New Product Code | New Price |
|---|---|---|
| ------ | ---- | -- |
| Leaf Pie (5 pieces) | L-18 | ¥1,944 |
| Petit Baton | SA-24 | ¥2,592 |
| Baked Goods Set (3 types, 3 pieces each) | SA-27 | ¥2,916 |
| Baked Goods Set (3 types, 5 pieces each) | SA-40 | ¥4,320 |
Volume Changes
Additionally, certain products will undergo volume changes as follows:
| Product Name | Product Code | Current Volume | New Volume |
|---|---|---|---|
| ------ | ---- | ---- | -- |
| Leaf Pie | L-24 | 8 pieces | 7 pieces |
| Leaf Pie | L-30 | 12 pieces | 11 pieces |
| Leaf Pie | L-38 | 15 pieces | 14 pieces |
| Leaf Pie | L-60 | 24 pieces | 22 pieces |
| Leaf Pie 4-Type Set | LA-44 | 16 pieces | 14 pieces |
| Leaf Pie (Chocolate & Plain) | CLC-44 | 16 pieces | 14 pieces |
| Super Leaf Pie | SL-46 | 10 pieces | 9 pieces |
| Rose Leaf Pie | RL-33 | 7 pieces | 6 pieces |
| Rose Leaf Pie (Pink Box) | RL-38 | 7 pieces | 6 pieces |
Prices include consumption tax.
Note: The Plain set consists of 5 pieces, with Chocolate, Sesame, and Green Tea each offering 3 pieces.
Sustainable Evolution of Packaging
In an effort to minimize food waste and promote sustainability, HRT New Otani is also enhancing its packaging. The new special film used will extend the freshness of the Leaf Pie considerably, with a shelf life of 100 days from manufacture, although some products may be exceptions.
Topics Consumer Products & Retail）
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