#USA #M&A Advisory #Reston, Virginia #sbLiftOff #Jordan Gersh

Jordan Gersh: A New Era for sbLiftOff

In a pivotal move highlighting growth and leadership within sbLiftOff, Jordan Gersh has been appointed as the Managing Director and Chief Financial Officer of the firm. This promotion not only places him among the ownership circle but also signifies a new chapter for the advisory firm, which specializes in lower middle-market mergers and acquisitions (M&A).

Previously, Gersh held the position of Director of M&A and CFO, where he played a vital role in steering the firm through various complexities associated with mid-market transactions. With over a decade of substantial experience entwined in corporate finance, strategic M&A advice, and private equity execution, he is well-equipped for this elevated role.

Sharon Heaton, CEO and founder of sbLiftOff, praised Gersh’s contributions, stating, “Jordan has become a critical player at sbLiftOff, not only improving our internal deal processes but also partnering with our clients to navigate what for many is the largest financial transaction of their life.” Indeed, Gersh's experience allows him to guide various firms—spanning from founder-led businesses to government contracting entities—through the intricate stages of deal-making, which include meticulous due diligence, valuation analysis, negotiation, and closing.

Founded in 2018, sbLiftOff has carved out a reputation for assisting founder-owners in sectors such as federal government contracting, software, SaaS, and commercial B2B services. Gersh’s strategic vision further aligns with the firm’s unique approach to M&A, which emphasizes not only industry expertise but also a humane touch in investment banking. “We’re different from other national M&A firms,” he noted, highlighting the firm's commitment to fostering genuine relationships with clients.

Under Gersh’s leadership, sbLiftOff has experienced impressive growth, expanding its reach beyond the Washington D.C. metropolitan area into emerging markets including Huntsville, Alabama, Tampa, Florida, and Dayton, Ohio. The firm is now making significant strides into sectors such as missile defense, software, SaaS, and the Intelligence Community.

Nancy Langer, President of sbLiftOff, echoed Heaton’s sentiments, expressing confidence in Gersh's vision. “Jordan is a perfect match for sbLiftOff's cooperative corporate culture,” she said, adding that his skill set and understanding of client goals make him an invaluable asset in the M&A process.

Gersh expressed his enthusiasm for this new role, stating, “Becoming a co-owner of sbLiftOff is both an honor and a responsibility. I'm driven by the mission of serving middle-market business owners, who make up the backbone of the U.S. economy.” His commitment to these business owners resonates deeply with the firm’s philosophy—to advocate for its clients and facilitate their success amidst the challenges of modern business climates.

Educationally, Gersh offers a robust background, holding an MBA from Duke University, where he distinguished himself as a Fuqua Scholar for graduating at the top of his class. He also earned a Bachelor of Science in Business Administration and Finance with honors from the University of Florida.

Residing in South Florida with his wife and two rescue dogs, Gersh’s personal life reflects a commitment to community and compassion, qualities that align seamlessly with his professional ethos at sbLiftOff. As he takes on this new role, Gersh is poised to lead the firm into new horizons, advocating for business owners and tackling the complexities of M&A with the expertise and humanity that sbLiftOff strives to represent.