#United States #SMS Marketing #Lehi #Boostly #Restaurant Tech

Boostly Secures Major Funding to Propel Restaurant Marketing Innovation

In a noteworthy development in the restaurant technology sector, Boostly has successfully raised $22 million in growth funding. This significant investment round was led by PeakSpan Capital, alongside contributions from prominent existing investors such as Y Combinator, Trestle Partners, and Singularity Capital. This funding comes only six months post their initial seed funding of $5.6 million, highlighting Boostly's rapid rise within the industry and its increasing relevance in today's market.

A Tech Revolution for Restaurants

As the restaurant industry navigates a digital transformation, customer engagement habits are evolving. Online ordering systems, delivery apps, and varying digital marketing channels are reshaping how restaurants connect with patrons. Boostly addresses these changes with its innovative SMS marketing platform. The company distinguishes itself by offering a gamified texting experience that boasts engagement rates ten times greater than traditional text marketing tactics. This groundbreaking approach, combined with a patent-pending process, not only consolidates customer data but also streamlines SMS subscriber opt-in processes five times faster than conventional methods.

Currently, Boostly services over 1,200 restaurant locations across the United States and Canada. Founded by experienced restaurateurs Shane and Mikey Murphy, who have substantial backgrounds in restaurant technology, Boostly is focused on empowering restaurant owners to leverage their first-party customer data effectively.

Shane Murphy, Co-Founder and CEO of Boostly, emphasizes the dedication of restaurant owners in managing daily operations and highlights their need for automated marketing systems that yield clear returns on investment. He states, “We’ve gamified the SMS marketing experience, producing exponentially more engagement and revenue. Our success is intrinsically linked to our customers’ success. Our platform serves as rocket fuel for their growth.”

Unlocking the Power of Customer Data

Despite accumulating vast volumes of customer data, many restaurants find it challenging to harness this resource effectively. Boostly’s platform transforms this untapped potential into actionable insights, allowing restaurants to boost customer loyalty and drive repeat business. By integrating first-party data sourced from various channels, Boostly constructs fully compliant, opted-in audiences. This capability results in automated, intelligent marketing campaigns that have the potential to generate significant incremental revenue and real-time customer feedback.

Boostly's offerings extend beyond technology. Their user-friendly and aesthetically designed platform provides transparent reporting, revenue attribution, and top-notch customer service, all of which make a measurable impact while granting restaurant owners the freedom to concentrate on their core operations.

Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital, emphasizes the importance of Boostly's contributions to the marketing landscape. He notes, “With increasing privacy regulations restricting traditional digital advertising, first-party data has become invaluable. Many restaurants possess a goldmine of customer data but lack the suitable tools to utilize it efficiently. Boostly presents a fully compliant, automated solution to convert this data into revenue-generating engagement. Shane and Mikey represent the visionary entrepreneurs we aim to back, and we are excited to collaborate with Boostly for this exciting growth phase.”

About Boostly

Established in 2017 by Shane and Mikey Murphy, Boostly has positioned itself as the foremost SMS marketing platform for restaurants. The company utilizes behavioral-based marketing techniques and gamified experiences to enhance customer engagement and boost revenue. With a variety of solutions including automated SMS campaigns and real-time feedback systems, Boostly is dedicated to helping restaurants create lasting relationships with customers. Headquartered in Lehi, Utah, the team at Boostly remains committed to providing restaurants with state-of-the-art marketing solutions that propel them forward in the competitive marketplace.

For further information, visit www.boostly.com.