NTT's nwm Launch
2025-06-06 02:05:43

NTT Group Launches First Acoustic Brand nwm With Exciting Pop-Up Shop

nwm: NTT Group's Revolutionary Acoustic Brand



NTT Group has unveiled its inaugural acoustic brand, nwm, with a commitment to Co-being—a philosophy focused on coexistence rather than total immersion. Beginning June 6, 2025, through June 15, 2025, a Pop-Up Shop will open at THE STAND fool so good(s) in the trendy Toranomon Hills Station Tower.

At this exciting event, attendees will encounter the flagship model nwm ONE, which has already garnered accolades such as the Red Dot Design Award 2025 and the iF Gold Award 2025. This model, alongside the multifunctional nwm DOTS—perfect for both music and calls—promises an incredible auditory experience. The shop will also feature the nwm GO, designed for outdoor activities and workouts, and the latest addition: the nwm ONE Star Wars Edition, introduced just recently on May 28.

Visitors are encouraged to stop by the Pop-Up Shop and immerse themselves in the world of nwm, a brand eager to redefine the sound experience.

Event Details


  • - Location: THE STAND fool so good(s), Toranomon Hills Station Tower 2F, 2-6-3, Toranomon, Minato-ku, Tokyo 105-5502, Japan.
  • - Dates: June 6-15, 2025.
  • - Operating Hours: 11:00 AM - 8:00 PM.

Featured Products


The product lineup at the Pop-Up includes:
1. nwm ONE (ヌーム ワン)

  • - Color Options: Dark Gray, Light Gray.
  • - Features: Breaks the norms of open-ear audio design with a flagship model that combines superb acoustic quality with a lightweight feel.
  • - Details: nwm ONE Product Page

2. nwm ONE Star Wars Edition (ヌーム ワン スター・ウォーズ エディション)

  • - Special Designs: Dark Gray (Imperial Model), Light Gray (Rebel Model).
  • - Features: This exclusive design envelops users in the epic saga of Star Wars while providing a distinctive sound experience.
  • - Details: Star Wars Edition Page © & TM Lucasfilm Ltd.

3. nwm DOTS (ヌーム ドッツ)

  • - Color Options: Charcoal Black, Stone White, Mustard Yellow, Burgundy Red, Moss Green.
  • - Features: A versatile model suitable for both music and calls, designed with new drivers for powerful audio clarity.
  • - Details: nwm DOTS Product Page

4. nwm GO (ヌーム ゴー)

  • - Color Options: Fog Black, Glaciar White, Soil Beige.
  • - Features: Tailored for an active lifestyle, delivering vibrant sound and facilitating easy communication during outdoor activities.
  • - Details: nwm GO Product Page

Special Offers


During the Pop-Up event, the first 10 customers to purchase nwm products will receive a complimentary nwm original tote bag. For further details, please consult the staff on-site.

Cutting-Edge Technology


nwm products feature unique technologies such as Personalized Sound Zone (PSZ), allowing users to enjoy sound without obstruction while minimizing sound leakage. This makes for seamless communication with the surrounding environment. Innovations like Magic Focus Voice ensure clear conversations by isolating the speaker's voice from background noise.

About nwm


The nwm brand symbolizes the merging of personal and shared soundscapes, breaking new ground in acoustic experiences with an emphasis on coexistence. With a total of eight products developed over the last two years, nwm aims to transform daily living through innovative audio solutions. For more information, visit nwm.global.

About NTT Sonority


Established on September 1, 2021, NTT Sonority leverages advanced sound signal processing technologies to create products that enhance auditory experiences across various contexts. As a leader in audio innovation, NTT Sonority is committed to crafting a new standard in acoustic technology for both business and personal use. Visit ntt-sonority.com for additional insights.


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Topics Consumer Products & Retail)

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