#China #AI #Hisense #Qingdao #Smart Living

Hisense Introduces its AI-Driven Growth Vision

In a bold move that positions itself at the forefront of technology, Hisense, a global leader in consumer electronics and home appliances, has publicly unveiled its comprehensive AI-powered growth strategy. This initiative aims to significantly enhance the company’s dedication to innovation and customer-centric solutions, ultimately shaping a new era of intelligent living.

The official announcement was made during the Hisense Global Partner Conference 2026, held in the vibrant city of New York, coinciding with the excitement leading up to the FIFA World Cup 2026 finals. This gathering, which brought together clients and partners from around the world, served as the perfect platform for Hisense to present its proactive vision for integrating AI into everyday life.

Fisher Yu, President of Hisense Group, emphasized the transformative power of AI, stating, “AI changes everything. We are all a part of this change.” In light of this new reality, Hisense is set to upgrade its strategic approach based on five foundational pillars:
1. Enhancing Presence in Key AI Value Chain Areas - Emphasizing the importance of AI throughout various operational aspects.
2. Transforming Smart Devices into Home Assistants - Utilizing AI to revolutionize how devices interact within the home.
3. Continuing Long-term Sports Marketing Strategy - Strengthening its global branding presence through ongoing partnerships in sports.
4. Focusing on Service-oriented Approaches - Elevating user experiences to meet modern expectations.
5. Deepening Glocalization Strategies - Tailoring products and services to create sustained value for customers across different markets.

At the heart of Hisense's strategy is a commitment to building a cohesive AI ecosystem that spans the entire value chain. “By placing Hisense within this AI architecture, our vision becomes clearer - we are reconstructing our entire business around AI,” Yu remarked. This commitment is evident as Hisense focuses on growth sectors such as AI hubs, semiconductor technologies, smart energy, laser technology, and automotive electronics, all while enhancing its core business in smart devices.

For consumers, this evolution signifies the emergence of a new generation of products transitioning from mere smart devices to intuitive home companions. These advanced devices are designed to interpret their surroundings actively, understand user preferences, engage in natural communication, and take actionable steps on users' behalf. “A device simply follows commands; a companion goes much further. It comprehends you, anticipates your needs, and brings genuine warmth into your home. That is the future of our industry,” stated Yu.

This vision is already becoming a reality across Hisense's ecosystem. For instance, the Hisense V AI OS allows televisions to analyze user preferences and intentions, delivering remarkably personalized content recommendations at just the right moment. Beyond entertainment, the ConnectLife system facilitates smart operations among connected household devices in areas such as cooking, laundry, air management, and energy optimization, effectively merging these functions into a more intelligent and intuitive living space.

Hisense also plans to reinforce its global branding through strategic long-term sports partnerships, leveraging the universal appeal of sports to engage consumers worldwide. “It’s amazing to see our partners grow while also driving forward exciting technologies such as cutting-edge LED solutions and providing robust VAR system support at all levels,” commented Romy Gai, FIFA Business Director.

Haydon Myers, GM of Electrical Division at Harvey Norman Australia, expressed, “Harvey Norman values its partnership with Hisense due to their unwavering global investments in cutting-edge technologies, innovation, and brand building.” Hisense’s commitment to a long-term premiumization strategy continues to strengthen its brand identity while creating lasting value for consumers, trade partners, and the industry at large.

Overall, Hisense's long-term investments in global sports partnerships align perfectly with its international brand development as AI dramatically transforms industries worldwide. As it steps into this new era, Hisense is committed to combining technological innovations with global partnerships and customer-focused strategies to redefine intelligent living.