AARP Movies for Grownups® Awards Set for February 8, 2025 in Beverly Hills

AARP's Rescheduled Movies for Grownups® Awards

AARP has officially announced that the eagerly anticipated Movies for Grownups® Awards will take place on February 8, 2025, in the vibrant city of Beverly Hills, California. The event was initially planned for January 11, 2025, but unfortunately had to be postponed due to the devastating wildfires that struck Los Angeles.

This annual celebration, which has been a beloved fixture in the film community for over two decades, focuses on acknowledging and honoring cinematic works that cater specifically to the interests of adults aged 50 and older. The program aims to combat ageism in the entertainment industry and promotes stories that resonate with the mature audience.

Supporting Wildfire Recovery Efforts

The AARP Foundation, a charitable affiliate of AARP, has pledged that proceeds from the Movies for Grownups® Awards will be directed towards supporting local organizations involved in the recovery efforts for families and communities affected by the wildfires. The foundation is also committed to aiding victims, especially vulnerable older adults, having launched a disaster relief fund that will ensure 100% of raised funds reach those in urgent need of assistance.

As part of this effort, AARP has made an impressive commitment to match donations dollar for dollar, up to $500,000. Remarkably, this matching goal was reached within just 24 hours, raising an incredible total of over $1 million to aid in the relief and recovery initiatives.

The organization also actively supports the community by disseminating emergency information and launching a fraud prevention campaign aimed at assisting residents through these challenging times.

About the Awards Broadcast

The Movies for Grownups Awards ceremony will be broadcast on Great Performances via PBS on February 23, 2025, at 7 p.m. ET/6 p.m. CT. This prime-time event not only celebrates artistic achievements in film and television that appeal to the older demographic but also serves as a platform to engage and empower older adults in media representation.

AARP continuously strives to create an inclusive space where mature voices are heard and appreciated, and this awards ceremony stands as a testament to that mission. With a robust history of advocating for the 50-plus audience, AARP's Movies for Grownups program shines a spotlight on the narratives that truly matter to older viewers.

AARP's Philanthropic Goals

The philanthropic goals of the Movies for Grownups Awards reflect AARP's commitment to combating senior poverty and enhancing the lives of vulnerable older adults across the nation. Through strategic advocacy, community support, and by leveraging partnerships, the AARP Foundation strives to create pathways for resilience and equity in the lives of those they serve.

In conclusion, the rescheduled Movies for Grownups® Awards is not just an event — it is a commitment to community, care, and the celebration of stories that resonate with the experiences of a diverse and dynamic older population. We look forward to seeing you on February 8, 2025, as we honor exceptional talent while giving back to those in need!