#Japan #Tokyo #Açaí Bowl #EASE UP #Shiori Kojima

EASE UP's First Sweet Treat: Acai Bowl Supervised by Shiori Kojima

In an innovative move for the frozen food brand EASE UP, Ito-Yokado is set to launch its first-ever dessert, the EASE UP Acai Bowl on May 25, 2026. This delightful offering will be available across 196 stores, including Ito-Yokado, York Foods, York Mart, and York Price, marking a significant addition to their growing product line.

The rise in popularity of acai bowls is attributed to an increasing health consciousness among consumers, fueled by the nutritional benefits of acai, known for its iron, calcium, polyphenols, and a host of other nutrients. These bowls have captivated a younger audience, particularly on social media, where health enthusiasts have been clamoring for easy-to-enjoy frozen desserts at home. Specialty stores have rapidly expanded their offerings, responding to this burgeoning demand, and now Ito-Yokado aims to capitalize on this trend with its new product.

By focusing on the theme of “replicating specialty store quality in frozen food,” the EASE UP Acai Bowl has been meticulously developed to provide an authentic taste that consumers can conveniently enjoy at home. The product showcases a smooth acai base topped with a selection of carefully chosen fruits and toppings, creating a satisfying blend of textures and flavors. It serves not only as a delectable dessert but also as a perfect option for breakfast, snacks, or light meals.

Adding to its appeal, the EASE UP Acai Bowl has been developed under the guidance of Shiori Kojima, who was chosen as MISS JAPAN 2022. Kojima has emphasized her dedication to the ideals of food and beauty throughout her career and was actively involved in the product's creation process—from ingredient selection to product design and packaging. She meticulously ensured that the final offering aligns with a cohesive concept reflecting her values on beauty and wellness.

In Kojima’s words: “As MISS JAPAN, I have always prioritized inner beauty, and I hope to inspire individuals who value aesthetics and health to indulge in this bowl without guilt in their daily lives. It’s about achieving a balance of deliciousness and satisfaction. I hope everyone can take a moment, even in a busy day, to enjoy this product and care for themselves.”

Available at an incredibly reasonable price of 698 yen (tax included, 753 yen), the EASE UP Acai Bowl comes in a convenient 190g size. Each bowl showcases Brazilian acai accompanied by four different fruits—banana, strawberry, pineapple, and blueberry—promising a restaurant-quality experience at home.

With the launch of this exciting new product, Ito-Yokado is committed to enhancing everyday experiences through thoughtful product development. They remain focused on listening to customer feedback to continuously provide enjoyable, enriching, and convenient products and services.

As consumers look for healthier dessert options, the EASE UP Acai Bowl seems poised to make waves in the frozen food sector, while inspiring a new standard for accessible gourmet experiences at home.

Product Overview:

• - Product Name: EASE UP Acai Bowl supervised by Shiori Kojima
• - Net Weight: 190g
• - Price: 698 yen (tax included: 753 yen)
• - Release Date: Sequentially available from May 25
• - Features: A combination of Brazilian acai with a quartet of fruits for a genuine acai bowl experience.

Note: Images are for illustrative purposes only. Some products may not be available at all locations.