#Canada #High Tide #Canna Cabana #Calgary #4/20 sales

High Tide Reports $6.8 Million in Retail Sales Over 4/20 Weekend

High Tide Inc. has revealed remarkable retail sales figures for the 4/20 weekend, generating approximately CAD $6.8 million across all retail platforms from April 17 to April 20, 2025. This figure marks a 10% increase compared to the previous week, showcasing the company’s continuous growth in the cannabis retail market.

Annual 4/20 Giveaway

In conjunction with the sales success, High Tide held its largest 4/20 customer appreciation giveaway, awarding a grand prize of CAD $100,000. The contest, which took place from March 1 through April 20, garnered significant interest, resulting in a vast number of participants with entries closing on April 20.

Unlike previous years where winners received a Tesla Model Y, the company opted for a cash prize this time, reflecting sensitivity to customer preferences and current events. The lucky winner, an ELITE member from Winnipeg, Manitoba, joins a line of prior winners from Ontario and Alberta, emphasizing the company's expansive reach across Canada.

Raj Grover, the Founder and CEO of High Tide, commented, "This past 4/20 long weekend, we were thrilled to see strong and accelerating sales momentum across all of High Tide's retail channels. We take pride in our customer-first strategy, positioning Canna Cabana as the premier retail brand for cannabis enthusiasts nationwide. Our unique retail model and loyalty offerings have helped us stand out in the marketplace."

Grover also highlighted the growth of the Cabana Club community, which now boasts over 1.8 million members across Canada. The ELITE loyalty tier has seen rapid growth, signifying the effectiveness of customer engagement strategies. "Giving back to our customers remains central to our mission, and we are committed to constantly enhancing the value, service, and overall experience in cannabis retail,” he added.

Employee Stock Options Grant

In addition to its sales figures and customer engagement initiatives, High Tide announced the granting of 136,000 incentive stock options to various employees, consultants, and management. These options will be exercisable at the closing price of the company's common shares listed on the TSX Venture Exchange, reflecting the company’s commitment to incentivizing and rewarding its workforce over a period of two years.

About High Tide

High Tide Inc. is a leading, community-driven, retail-focused cannabis company dedicated to maximizing the value of cannabis products. It stands as the second-largest cannabis retailer globally by store count, with its flagship brand, Canna Cabana™, comprising 196 locations across several provinces including British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. The brand is recognized for innovation, introducing the first cannabis discount club model in the world.

High Tide operates various platforms to enhance customer experience, such as Fastendr™, which utilizes automated kiosks for a smooth buying process, as well as a suite of leading accessory e-commerce sites such as Grasscity.com and Smokecartel.com. The company also offers numerous consumer brands like Queen of Bud™, Vodka Glass™, and Atomik™, while exploring CBD product potential via platforms like Nuleafnaturals.com.

Esteemed as one of Canada's Top Growing Companies by Globe and Mail and recognized on the Financial Times' list of America’s Fastest Growing Companies for 2023 further cements High Tide's position in the industry. To learn more about High Tide’s impact and company metrics, visit their official website.

High Tide continues to lead the industry, actively promoting cannabis culture and setting standards for retail excellence.