Bernstein Private Wealth Management Expands Leadership for Inorganic Growth Strategy

Bernstein Private Wealth Management, a division of AllianceBernstein L.P., has announced a significant leadership expansion aimed at enhancing its growth strategy and catering to ultrahigh-net-worth (UHNW) clients. This move is part of a broader initiative to develop its offerings and support clients navigating the complexities associated with substantial wealth. The announcement, made on July 8, 2025, comes after the company previously outlined its focus on bolstering its UHNW service capabilities early last year.

The firm has introduced three new leadership roles as part of this strategy, emphasizing the importance of experienced advisors in furthering Bernstein’s business objectives. Aimed at increasing both recruitment of seasoned wealth advisors in key markets and pursuing strategic mergers with registered investment advisors (RIAs), these leadership appointments underscore Bernstein's commitment to growth via inorganic routes.

Craig Storch, a veteran with 25 years at Bernstein, has been elevated to Senior Managing Director for Growth Strategies. He will work alongside Neel Ray, who has joined the team as Senior National Director. Marshall Butler, with over 20 years of experience in marketing and communications, now heads marketing efforts at Bernstein. All three leaders will report directly to Aaron Bates, who oversees the Ultrahigh-Net-Worth and Growth Strategies division.

Onur Erzan, leading the Global Client Group and Private Wealth at AllianceBernstein, remarked on the steady growth within Bernstein’s private wealth sector. He noted that the UHNW segment shows notable momentum, reinforced by Bernstein’s reputation for offering a differentiated platform that empowers wealth advisors to scale their practices successfully. This platform is designed to enhance client outcomes and support advisors in navigating the ever-evolving landscape of wealth management.

Reflecting on the firm’s trajectory, Aaron Bates commented that “the success of Bernstein over more than 50 years is rooted in exceptional organic talent development.” He elaborated that while the new inorganic growth plan complements their established success, it simultaneously aims to build a stronger UHNW platform in critical U.S. markets.

Storch’s background at Bernstein includes numerous leadership roles such as Principal and Wealth Advisor, where he has served high-net-worth families globally. He previously managed offices in Miami, Tampa, and Atlanta, showcasing his deep understanding of diverse client needs. Ray brings an extensive history in mergers and acquisitions, having held key positions at notable institutions like TD Ameritrade and Bank of America Merrill Lynch. Meanwhile, Butler’s broad marketing and communications expertise will focus on empowering advisors and enhancing the client experience amid Bernstein's expansion strategies.

As Bernstein gears up for this growth phase, the firm plans to deliver tailored solutions specific to UHNW clients, including family offices and global families. In line with this strategy, a new office was inaugurated at Hudson Yard’s Spiral in New York City in September 2024, further solidifying the firm’s geographic footprint.

In conclusion, Bernstein Private Wealth Management is strategically positioning itself for sustained growth and leadership in the wealth management sphere. With its new leadership appointments and a robust inorganic growth plan, Bernstein is set to enhance its service offerings while continuing to meet the evolving needs of its affluent clientele. As they pursue admirable aims of success and scaling, their focus remains firmly on the principles of trust, innovation, and client-centricity.

For more information about Bernstein Private Wealth Management and its services, visit Bernstein.com.