#USA #Los Angeles #Q-Factory Music #Robert Etoll #West One Music

West One Music Group Welcomes Q-Factory Music to Its Esteemed Collection

In a significant development for the trailer music industry, West One Music Group has announced its strategic partnership with Q-Factory Music, a leading name renowned for its exceptional music and sound design. Founded by the visionary Robert Etoll, Q-Factory has established itself as a powerhouse, particularly in the realm of trailer music, priding itself on over 75 meticulously crafted albums that house more than 3,500 tracks.

A New Era in Music and Sound Design

With this collaboration, West One Music Group aims to amplify Q-Factory's reach and presence in the global market. This is particularly exciting as West One Music takes on all administrative work including marketing, licensing, and royalty processing through a comprehensive global management agreement. Importantly, Q-Factory will remain under the ownership of MEP Capital, an investment firm dedicated to the media and entertainment sector.

Robert Etoll: A Visionary in the Industry

Robert Etoll, who pioneered the Q-Factory library 25 years ago, has played a crucial role in the evolution of sound design for movie trailers. His rich background includes not only his compositions but also his mentorship of other trailblazing composers in the industry. Under Etoll's guidance, Q-Factory has set the benchmark for epic hybrid music and sound design, which has become the go-to choice for leading film studios and television networks.

The extensive Q-Factory library is frequently featured in major marketing initiatives, showcasing its versatility across diverse productions. For instance, recent notable campaigns include high-profile projects such as Wicked, Deadpool, Mission Impossible: The Final Reckoning, Netflix's Arcane, and The Rings of Power on Amazon Prime. This integration of sound design into storytelling has made Q-Factory an integral part of contemporary cinematic marketing.

A Bright Future Ahead

West One Music Group, which was founded in 2002, has made its mark as an independent production music company having offices and studios in 15 different countries. The addition of Q-Factory to their extensive roster of 16 unique labels signifies a monumental advancement in their offerings, particularly in their custom music division. Etoll's contribution to West One will undoubtedly enrich the company’s creative pool.

“I am beyond thrilled to be joining forces with a global powerhouse like West One Music,” Etoll remarked. “This move enhances the footprint of the Q-Factory catalogue and aligns perfectly with my vision of a music-first approach.” This enthusiasm is echoed by Edwin Cox, the Global CEO of West One Music, who stated, “We are immensely proud to bring Robert and Q-Factory into our fold. The music and sound design of Q-Factory is iconic, and Robert is a true legend in the trailer production community.”

As both companies embark on this creative journey together, industry insiders and enthusiasts can look forward to innovative sounds that push the boundaries of entertainment and marketing. The Q-Factory library is now officially accessible on West One Music's website, offering a treasure trove of musical possibilities for creators and marketers alike. This partnership not only represents a merger of iconic talents but also an exciting development that promises to redefine the sound of modern media.