#Japan #Tokyo #Natori #Tokyo Sakura Tram #CheeTarā

The CheeTarā Train: A New Adventure on the Tracks

On June 16, 2026, the Tokyo Sakura Tram line will welcome a new, exciting train named CheeTarā. This captivating vehicle epitomizes the joy and fun that travel can bring, showcasing the creative spirit of Natori Co., a company with a rich history grounded in providing delightful snacks to its customers.

Background of the Initiative

The Tokyo Sakura Tram, operated by the Tokyo Metropolitan Bureau of Transportation, connects Minowabashi in Arakawa Ward to Waseda in Shinjuku Ward, enhancing community access and transportation. Natori Co. has strong roots in the Kita ward of Tokyo, where it was established in 1937. This initiative not only aims to express gratitude toward the local community that has supported Natori over the years but also aspires to foster deeper connections with local residents through an innovative advertising approach.

The CheeTarā train will serve the everyday commuters traveling along this 12.2 km route while injecting a splash of fun and excitement into their travel experiences. Natori says, "We aim to make our customers' daily commutes a little brighter and more enjoyable in a friendly way."

Train Operation Details

• - Route: Tokyo Sakura Tram (Toden Arakawa Line) from Minowabashi (Arakawa Ward) to Waseda (Shinjuku Ward).
• - Period: Launching on June 16, 2026.
• - Vehicle Type: Model 8900 in service number 8908.
• - For real-time information: Commuters can check the official Toei Transportation App for updates and schedules at Toei Transportation.

Unique Train Design

The CheeTarā train is adorned with lively illustrations of the character CheeTārāzu, the official mascot for CheeTarā snacks. This delightful design is intentional; Natori aims to create a cheerful atmosphere that brings smiles to passengers' faces. By blending art, marketing, and joy, commuters are expected to feel a sense of excitement every time they set foot on the train.

What is CheeTarā?

CheeTarā is a beloved long-selling snack from Natori made from white fish paste sandwiched with cheese. Since its launch, it has garnered a dedicated following among consumers not just as a delightful snack with their drinks but also as a tasty option for sweet treats and snacks. For further details, visit its official site at Cheese Tęra.

Note on Trademark

Cheese Tarā and CheeTarā are registered trademarks of Natori Co., ensuring that every experience is uniquely preserved.

Advocacy Through Character

CheeTārāzu, the characters from CheeTarā, were designed not only to be endearing but also to embody the company's commitment to delivering joy and excitement. These energetic companions ensure that every bite of CheeTarā reflects a spirit of fun and the idea that good snacks enliven every moment.

About Natori Co.

Founded in December 1937, Natori Co., Ltd. specializes in the production and sale of various snacks, including marine processed foods, meat products, and dairy processed goods. The company focuses on harnessing natural flavors while offering convenient snacks that cater to diverse consumer needs. As they aim to adapt to market shifts and trends, Natori continues to embrace innovative strategies in creating new markets and fostering connections with their customers.

Natori Co., Ltd.
Chairman and President: Saburo Natori
Address: 5-5-1 Oji, Kita-ku, Tokyo, 114-8611
Website: Natori Co.