Bybit EU Expands Access to USDC and EURC with New Stablecoin Campaigns

Bybit EU Expands Access to Stablecoins in Europe

In a significant move towards promoting digital asset literacy and responsible financial practices, Bybit EU, the European arm of the renowned cryptocurrency service provider Bybit, has announced the launch of new stablecoin campaigns focusing on USDC and EURC. This initiative aims to enhance accessibility to regulated digital assets within a structured European framework while encouraging users to develop disciplined saving habits.

Bybit EU, which operates under the MiCA regulations and is based in Vienna, emphasizes that these stablecoins, issued by Circle, represent a secure and compliant means of engaging with digital assets. The launch of this campaign not only aims to deepen user engagement with USDC and EURC on the Bybit platform but also to facilitate stablecoin-based transactions and products.

Initiative Details and Focus Areas

The initiatives kicked off on February 2nd, with a focus on stablecoin earn products designed to support financial education and long-term planning. Unlike typical speculative trading strategies, this approach encourages users to cultivate healthy saving practices, thereby allocating their capital towards well-defined goals, such as building a financial buffer or preparing for future projects.

Among the earn offerings are several attractive fixed-term options. New users can take advantage of an exclusive 'USDC 10-day Fixed Earn' with an enticing 20% APR. Other offerings include the standard 'USDC 10-day Fixed Earn' with 14% APR, a 'USDC 30-day Fixed Earn' with 16% APR, and a 'EURC–USDC Cross-Yield' at a 15% APR for a 30-day term. These products are designed to provide clarity and stability, promoting a systematic savings strategy over chasing fleeting market trends.

Vision for Financial Responsibility

“We believe that integrating USDC and EURC into our services allows us to broaden access to regulated stablecoins while fostering user-centric and thoughtful engagement with digital assets,” says Mazurka Zeng, Co-CEO of Bybit EU. The emphasis on earn products with a savings focus is a clear reflection of Bybit’s commitment to boosting financial literacy and supporting long-term user engagement within a regulated European context.

This campaign serves as evidence of how regulated stablecoins can facilitate responsible, user-centered innovations in the European market. Additionally, Bybit EU has launched the registration for their trading competition titled 'Consistency Counts,' featuring a prize pool of 110,000 USDC. This event rewards traders for their persistence and discipline, further enhancing the practical utility of USDC and EURC on the platform as new integrations are developed, including improved features for the Bybit Card.

Understanding USDC and EURC

As two of the leading fully-backed stablecoins, USDC and EURC leverage blockchain technology to facilitate near-instant global transactions with low fees for businesses, developers, and individuals alike. Both stablecoins are natively available on the internet and comply with the European Union’s regulatory framework under Markets in Crypto-Assets (MiCA).

The expansion of USDC and EURC at Bybit EU marks a pivotal step towards enhancing access to regulated stablecoins across Europe, supporting a wider range of trading, saving, and payment use cases. The firm remains committed to the stablecoin ecosystem, planning additional campaigns and initiatives to reinforce responsible user engagement and long-term retention.

Conclusion

Bybit EU's latest move not only broadens the landscape for stablecoins in Europe but also sets an encouraging precedent for financial responsibility in the digital asset space. With ongoing efforts to educate users and develop disciplined financial practices, Bybit EU is paving the way for a more informed and engaged cryptocurrency community in Europe.