#Bottle Rocket #Matt Smith #digital product agency

Matt Smith Takes the Helm as President of Bottle Rocket

In a significant leadership move, Bottle Rocket, a prominent digital product agency within the WPP worldwide network, has officially appointed Matt Smith as its new President. This announcement was made on January 14, 2026, and marks a pivotal point in the agency's direction and growth.

A Proven Leader

Matt Smith is no stranger to leadership at Bottle Rocket, having spent the last eight years ascending through various roles with increasing responsibilities. His previous position as Executive Vice President of Client Engagement and Growth saw him play a crucial role in maintaining and expanding the agency's client relationships, driving revenue growth, and enhancing the overall client experience. In his new capacity, Smith aims to leverage these experiences to steer the company into its next phase of strategic development.

As President, Smith will be responsible for overseeing the company's broader vision, focusing on the enhancement of global delivery capabilities, the expansion of artificial intelligence initiatives, and fostering collaboration among different areas of expertise including strategy, design, and technology.

Vision for the Future

“Matt has been a cornerstone in shaping how we partner with our clients and deliver significant value,” stated Marcelo Szuster, CEO of dti digital and Bottle Rocket. “His ability to convert concepts into actionable plans while building trust is invaluable. His leadership perfectly aligns with our vision for Bottle Rocket.”

Commitment to Client Value

Smith’s appointment comes during an exciting era of digital transformation, where client engagement and satisfaction are paramount. He emphasizes the need for an experience-first approach that not only delivers results but also enhances the clients' overall experience.