#Japan #construction #productivity #Osaka #Takamiya

Takamiya Revamps Product Website for Construction Efficiency

The construction industry faces critical challenges such as chronic labor shortages and the need for work style reforms, making efficiency in operations a vital management goal. Takamiya Co., Ltd., based in Osaka and Tokyo, is committed to addressing these industry challenges by continuously creating innovative solutions, especially in the realm of scaffolding and other construction support equipment. On July 31, they announced the complete overhaul of their product site, aimed at establishing a rapid access environment for essential product information that contributes to improving productivity in the construction sector plagued by labor shortages.

Addressing Labor Shortages and Efficiency

In light of a severe shortage of personnel, it’s become imperative for the construction industry to optimize time spent searching for information. Traditionally, the terms used for temporary construction equipment vary by application, component, and region, and determining the appropriate product for specific site conditions can often take considerable time. Gathering detailed information such as product colors, dimensions, and equipment codes typically required referencing catalogs or contacting sales or technical representatives, leading to significant inefficiencies.

Recognizing that reducing the time spent searching for information is a critical theme for enhancing productivity in the construction industry, Takamiya has completely refreshed its product site. This includes the enhancement of search functionalities, detailed pages for individual components, a high-performance FAQ section, case studies, and useful documents. This approach is designed to allow customers to quickly obtain necessary information online and resolve issues independently in a shorter time frame.

Key Features of the Revamped Site

1. Enhanced Search Functionality
The upgraded website features a robust search function that allows users to search by application and challenges in addition to product names. This means even if users do not know the exact product name, they can access the information required for their specific needs. The new search bar is conveniently placed at the top of the homepage and product pages, streamlining the pathway to the information customers need. The website expands its search terms to include familiar phrases such as “next-generation scaffolding” and “support frame,” making it much easier to find relevant products even when formal names are unclear.

2. Centralized Related Information with Expanded Resources
In addition to product information, the refreshed site allows users to browse related services, case studies, and helpful materials all in one integrated layout. This restructuring helps simplify the comparison and evaluation process, enabling users to refer to examples that are similar to their own site conditions or challenges while considering the products they need.

3. High-Performing FAQ Adapted to Industry Terminology
The new FAQ section accommodates industry-specific terms such as “anti” (steel cloth plate) and “brace” (cross brace). Users can type in keywords and receive answers in as little as three seconds, eliminating the need for lengthy exchanges typical in chatbots. This resource is available 24/7, providing customers the ability to resolve inquiries as needed.

Contribution to Increased Productivity through Digital Transformation

Takamiya has transformed its product site into an “information platform” rather than merely a static page for product information. By continuing to enhance the search functions based on product names and related keywords, as well as implementing a search function that allows products to be explored by their applications and site challenges, the company aims to further assist construction businesses in streamlining their operations. They will also continuously expand content related to case studies, technical information, and FAQs while promoting digital transformations in customer contact points. This commitment aims to bolster productivity across the entire construction industry.

About Takamiya Co., Ltd.

Established in 1969, Takamiya responds to pressing issues such as labor shortages and rising costs in the construction industry by offering a range of solutions under the “Takamiya Platform.” This includes support for acquiring and operating scaffold and temporary construction equipment, along with digital design assistance and a free job listing site targeted at construction workers. The revamped product site is part of this ongoing mission, aiming to facilitate access to crucial information and enhance safety and productivity in the construction sector.

Main Services Offered

• - OPERA: A portal for construction DX that includes 24-hour web ordering for temporary equipment, significantly enhancing operational efficiency.
• - OPE-MANE: A scaffolding management service that assists in managing and maintaining scaffold equipment purchased by clients, providing an ATM-like experience for accessing equipment from various bases across the nation.
• - Iq-Bid: A real-time market for next-generation scaffolds, allowing users to buy and rent scaffolding equipment while monitoring market prices and asset conditions.
• - Takamiya BIM/CIM: Optimizes design planning for temporary construction using 3D laser scanning, centralizing information management.
• - Tobira: A recruitment site focused on construction workers, aimed at resolving labor shortages and enhancing hiring efficiency in the industry.
• - Takamiya Safety Education: Provides cutting-edge training programs that merge virtual experiences with real impact, focusing on fall prevention and safety training.

Through these initiatives, Takamiya is committed to reducing costs, alleviating labor shortages, enhancing safety, and streamlining operations, thereby contributing to the overall productivity of the construction sector.