#Japan #Matsuya #Musashino #Shkmeruli #Georgian cuisine

Matsuya Foods Celebrates 60 Years with the Launch of 'Shkmeruli'

On June 16, 2026, at 10 AM, Matsuya Foods, headquartered in Musashino City, Tokyo, is set to unveil the much-loved Georgian dish, 'Shkmeruli', in its restaurants worldwide. This launch is a key event in recognition of Matsuya's 60 years of serving customers delightful meals, boasting a rich and diverse menu of beef bowls, curry, set meals, and various rice dishes.

The Rise of Shkmeruli: A Culinary Icon

Earlier, Shkmeruli won the top spot in Matsuya's revival menu election and earned its place in the hall of fame. It’s celebrated for capturing the authentic flavors of Georgia, where it originates. In this dish, tender chicken is simmered in a garlic-infused white sauce, creating a rich pairing with rice that truly reflects Matsuya's commitment to quality.

The inspiration behind 'Shkmeruli' was fueled by Matsuya's dedication to satisfying hunger and fulfilling the desire of local communities who have supported the company over the past six decades. This dish embodies the belief that delectable global cuisine should be accessible to all and plays a crucial role in expanding Matsuya's offerings of international gourmet options.

Since its initial release in 2020, Shkmeruli has captivated customers with its unique flavor profile, characterized as perhaps “the most delicious way to eat garlic in the world.” The harmony of sweetness from sweet potatoes, the creaminess of melted cheese, and the juiciness of the chicken enveloped in garlic-infused sauce is a delightful experience that makes it a sought-after meal during visits to Matsuya.

When customers opt for the Shkmeruli Nabe Set Meal, they can enjoy a delightful cheese topping that, when mixed with rice, transforms the dish into a creamy gratin-style delight.

Menu and Pricing Details

For those looking to savor this culinary masterpiece, the Shkmeruli will be available in various configurations:

• - Shkmeruli Nabe Set Meal: ¥1,190
• - Shkmeruli Nabe Rice Set: ¥1,090
• - Shkmeruli Set Meal: ¥1,090
• - Shkmeruli Rice Set: ¥990
• - Single Shkmeruli: ¥890
• - Extra Cheese: ¥120

Note: Prices include tax. Takeout is available; however, a separate fee applies for miso soup when ordering takeout. Shareholder vouchers can be used for the above menu items (excluding the single item).

Availability and Locations

The much-anticipated Shkmeruli will be released in Matsuya locations across the country, excluding select stores. Enthusiasts wishing to check availability at their nearest outlet are encouraged to contact the store directly for information.

Exciting Promotions

OO Timely Offers Available:

• - Exclusive Coupons: Take advantage of special discounts via the official Matsuya Foods app as well as per-order offers through 'Matsuben Net'. Find out more here.
• - Cashless Payment Incentives: Customers can enjoy cashback on various cashless payment options. Learn how easy it is to utilize these services. Click here for details.
• - Store-Specific Campaigns: Shoppers should check for exclusive in-store promotions or free rice refills on select dishes at nearby locations. Discover more here.
• - Stay Updated: Follow Matsuya's official X (formerly Twitter) account @matsuya_foods for updates on new menu items, various campaigns, and other exciting news from Matsuya Foods.

Join Matsuya in celebrating its 60th anniversary by indulging in the exquisite flavors of Shkmeruli, a dish that promises to delight and satisfy every palate.