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Oisix Inc. to Undergo Brand Transformation

Oisix, a prominent company in the food subscription sector, has announced a significant rebranding effective July 1, 2026. This change will mark the return to its original name, Oisix Inc., following years of various brand adaptations and consolidations.

Background of the Name Change

Originally founded in the year 2000 as Oisix Co., Ltd., the company has seen impressive growth through its delivery services. In 2017, Oisix merged with Daichi Wo Mamoru Kai, a competitor in the B2C market, leading to the creation of Oisix Dot Daichi. The following year, as part of its expansion strategy, the company further merged with Radish Boya, adopting the name Oisix & Daichi Co., Ltd..

This evolution has brought Oisix to its current form, but the company now wishes to unify its identity, blending the various brands developed over the years into a cohesive narrative aligned with its core values.

Approval and Implementation

The rebranding will officially take place after it receives the green light from shareholders at the upcoming annual general meeting scheduled for June 25, 2026. The strategic decision to revert back to Oisix is backed by the understanding that a clear and simple brand will facilitate communication regarding the diverse range of services offered by the company.

Expanding Horizons with Oisix

Today, Oisix has grown into a vast corporate group with 29 subsidiaries and associated companies as of April 1, 2026. Following the acquisition of Shidax Co., Ltd., the company has broadened its operations, working both in B2C and B2B sectors. These services focus on delivering safe and reliable agricultural products and meal kits that enhance everyday dining experiences across various demographics.

The company's continued commitment to addressing social issues surrounding food is evident. Oisix not only provides essentials through major brands like Oisix, Radish Boya, and Daichi Wo Mamoru Kai, but also expands services to schools and healthcare facilities, tackling nutritional challenges where they exist.

As a pioneer in sustainable retail, Oisix is dedicated to implementing practices that support the UN's Sustainable Development Goals (SDGs). Initiatives include utilizing imperfect produce, forecasting demand via subscription models, and minimizing food waste through meal kits designed to help families manage their grocery methods more efficiently.

Looking Ahead

With a clear vision for the future labeled as “the dining table of tomorrow, the fields of the future,” Oisix aims to tackle a broader range of food-related societal challenges. The rebranding to Oisix Inc. symbolizes a renewed focus and commitment to innovation and sustainability in the food industry.

As Oisix moves forward, it will maintain and promote the unique identities of its various brands under the unified Oisix Group, ensuring that they leverage their established expertise in solving food supply challenges while enhancing overall corporate value.

For more information about Oisix and its initiatives, please visit Oisix Website.