Kenmore® Expands Cleaning Solutions with Drainvac Partnership in Central Vacuum Systems
Kenmore®, renowned for its commitment to quality and innovation in the appliance sector, has made a significant leap into the central vacuum category thanks to a newly forged partnership with Drainvac. This Canadian manufacturer boasts over 40 years of specialized experience in developing durable and efficient vacuum systems. Through this collaboration, Kenmore is set to broaden its existing line of vacuum products, which traditionally includes upright, canister, and cordless models, by introducing an entirely new range of built-in central vacuum systems.
Under the terms of this partnership, Drainvac will be responsible for the design, manufacturing, and distribution of Kenmore-branded central vacuum systems across North America and selected international markets. This arrangement is expected to leverage Drainvac's extensive engineering expertise and global distribution reach, making high-performance cleaning solutions accessible to more homeowners.
Matthew Robbins, the CEO of Kenmore Brands, expressed enthusiasm for the collaboration, stating that this partnership embodies the type of alliances the company seeks—aligning with category experts who share similar values and an ambition to enhance living spaces for consumers. By joining forces with Drainvac, Kenmore aims to bring forth innovative home cleaning solutions that resonate with their dedication to customer satisfaction and reliability.
Philippe Latour, the President and CEO of Drainvac, also conveyed confidence in this new venture, highlighting a shared commitment to engineering performance and durability. He shared, "Drainvac has cultivated a strong reputation in the vacuum category, known for our products’ reliability. Teaming up with Kenmore, a brand synonymous with trust and long-standing performance, is a logical extension of our mission. We are eagerly looking forward to delivering superior cleaning solutions to a growing market."
This strategic partnership marks a move towards a more comprehensive cleaning ecosystem for Kenmore, allowing them to diversify their presence within the home appliances sector while tapping into new customer bases and channels. The addition of central vacuum systems not only expands their product catalog but also signifies a larger strategy to penetrate adjacent categories where the brand can offer meaningful solutions.
Set to launch in the third quarter of 2026, the new Kenmore central vacuum systems will be available through select retail and distribution partners. This initiative reflects Kenmore’s active approach to enhancing its licensing portfolio and seeking out premier partners within various categories to improve their home appliance offerings.
With over a century of service in the appliance industry, Kenmore® has continuously evolved its product lineup to meet the needs of modern consumers. Its expansive portfolio includes not just vacuum systems but kitchen appliances like refrigerators, dishwashers, and ranges, all designed to facilitate everyday living. Their unwavering focus on reliability and practicality has earned the brand a place in millions of homes throughout North America.
In addition to the new product line, Kenmore is engaged in actively searching for additional best-in-class partners and manufacturers interested in collaborating to expand their reach within the appliance market. The company invites such inquiries at [email protected]
As the cleaning demands of consumers continue to evolve, the partnership between Kenmore and Drainvac symbolizes a commitment to delivering advanced home solutions and responding to the needs of households today, ensuring cleanliness and ease for families across various lifestyles and preferences.
Under the terms of this partnership, Drainvac will be responsible for the design, manufacturing, and distribution of Kenmore-branded central vacuum systems across North America and selected international markets. This arrangement is expected to leverage Drainvac's extensive engineering expertise and global distribution reach, making high-performance cleaning solutions accessible to more homeowners.
Matthew Robbins, the CEO of Kenmore Brands, expressed enthusiasm for the collaboration, stating that this partnership embodies the type of alliances the company seeks—aligning with category experts who share similar values and an ambition to enhance living spaces for consumers. By joining forces with Drainvac, Kenmore aims to bring forth innovative home cleaning solutions that resonate with their dedication to customer satisfaction and reliability.
Philippe Latour, the President and CEO of Drainvac, also conveyed confidence in this new venture, highlighting a shared commitment to engineering performance and durability. He shared, "Drainvac has cultivated a strong reputation in the vacuum category, known for our products’ reliability. Teaming up with Kenmore, a brand synonymous with trust and long-standing performance, is a logical extension of our mission. We are eagerly looking forward to delivering superior cleaning solutions to a growing market."
This strategic partnership marks a move towards a more comprehensive cleaning ecosystem for Kenmore, allowing them to diversify their presence within the home appliances sector while tapping into new customer bases and channels. The addition of central vacuum systems not only expands their product catalog but also signifies a larger strategy to penetrate adjacent categories where the brand can offer meaningful solutions.
Set to launch in the third quarter of 2026, the new Kenmore central vacuum systems will be available through select retail and distribution partners. This initiative reflects Kenmore’s active approach to enhancing its licensing portfolio and seeking out premier partners within various categories to improve their home appliance offerings.
With over a century of service in the appliance industry, Kenmore® has continuously evolved its product lineup to meet the needs of modern consumers. Its expansive portfolio includes not just vacuum systems but kitchen appliances like refrigerators, dishwashers, and ranges, all designed to facilitate everyday living. Their unwavering focus on reliability and practicality has earned the brand a place in millions of homes throughout North America.
In addition to the new product line, Kenmore is engaged in actively searching for additional best-in-class partners and manufacturers interested in collaborating to expand their reach within the appliance market. The company invites such inquiries at [email protected]
As the cleaning demands of consumers continue to evolve, the partnership between Kenmore and Drainvac symbolizes a commitment to delivering advanced home solutions and responding to the needs of households today, ensuring cleanliness and ease for families across various lifestyles and preferences.
Topics Consumer Products & Retail）
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