Discover LILY BROWN Lingerie's New Melty Heat Winter Warmers for 2025

Embrace the Winter with LILY BROWN Lingerie's Melty Heat Collection

As the chill of winter approaches, LILY BROWN Lingerie is here to keep you cozy and stylish with their latest launch, Melty Heat, coming on October 9, 2025. Manufactured by Mash Style Lab in Tokyo, the brand is celebrating the warmth and elegance of winter wearing.

A New Era in Winter Fashion

LILY BROWN is redefining winter apparel with Melty Heat, a line aimed at merging warmth and beauty effortlessly. Designed to complement the winter wardrobe, these warm innerwear pieces promise a familiar silhouette paired with a smooth texture, providing comfort and style throughout the cold season.

The Melty Heat Line-Up

The Melty Heat collection features three key items, each crafted with a focus on comfort, style, and functionality.

1. Melty Heat Off-Shoulder

- Colors: White, Black
- Size: Free
- Price: ¥7,920 (tax included)

This warm innerwear piece boasts a refined off-shoulder design. Its stretchable fabric and micro-rubber collar ensure an excellent fit, even with asymmetric styles. The slightly shorter sleeves mean you won’t have to worry about it peeking out from under your clothes. Plus, it features moisture-absorbing and heat-generating technology to keep you warm!

2. Melty Heat Crew Neck

- Colors: White, Black
- Size: Free
- Price: ¥7,480 (tax included)

With elegant lace detail at the waist, this crew neck warm innerwear piece is perfect for pairing with cropped tops. The shorter silhouette and sleeves keep you secure and comfortable, eliminating the excess length that can be bothersome. Like the off-shoulder version, it also benefits from moisture-absorbing and heat-generating features.

3. Melty Heat Short Pants

- Colors: White, Black
- Size: Free
- Price: ¥7,040 (tax included)

These stylish short pants are designed to sit comfortably at your waist, making them the perfect match for cropped tops and mini skirts. The use of double layers at the waist enhances warmth. It’s another innovative piece featuring moisture-absorbing and heat-generating technology, ensuring comfort without sacrificing style.

Pre-Order and Launch Details

- Pre-Order Start Date: October 9, 2025, at 12 PM
- Available on:

- Official Online Store: LILY BROWN
- USAGI ONLINE: USAGI ONLINE
- MASH STORE App: (Mobile only)
- ZOZOTOWN: ZOZOTOWN
- Rakuten: Rakuten

- Nationwide Release Date: October 22, 2025

- Available at all LILY BROWN direct stores and online retailers mentioned above.

About LILY BROWN Lingerie

The LILY BROWN Lingerie line takes inspiration from their core concept, Vintage Feature Dress, while embracing the idea of “FEEL ELEGANCE FEEL VINTAGE.” The series highlights intricate lace and design details that embody vintage charm combined with modern sensibilities. Expect a diverse range of wire and non-wire bras, as well as versatile “borderless” inner garments, available each season.

More About LILY BROWN

LILY BROWN embodies a unique blend of vintage craftsmanship and contemporary design. With collections that celebrate vast color palettes and artistic detailing, LILY BROWN offers a wardrobe that is both expressive and sophisticated. Discover more about the brand at: