Hisense Unveils AI Power with 'AI YOUR LIFE' at FIFA Club World Cup 2025™

Hisense Unveils AI Technology at FIFA Club World Cup 2025™



Hisense, a prominent name in consumer electronics and home appliances, is reaffirming its leadership in AI technology during the prestigious FIFA Club World Cup 2025™ by launching its new slogan, "AI YOUR LIFE." This bold declaration signifies the brand's vision to create person-centered innovations via smart technology.

The integration of artificial intelligence has become a cornerstone for Hisense as they embed intelligent functionalities throughout their diverse product lineup. At the heart of this intelligent ecosystem lies the Hi-View AI Engine X—the most advanced AI-supported processor yet. This innovative engine uses deep neural networks to learn and adapt like a human brain, optimizing both audio and visual experiences across all content, from thrilling sports action to immersive movie experiences and games.

The Hi-View AI Engine X powers the latest generation of Hisense's AI-supported ULED televisions. This technology promotes four essential pillars:

1. Image with AI: Offering realistic contrast, vibrant colors, and smooth motion for an unparalleled viewing experience.
2. Sound with AI: Ensuring adaptive clarity and immersive acoustics that enhance the viewing experience.
3. Scenario with AI: Facilitating automatic mode switching to tailor settings according to content type.
4. Energy with AI: Delivering peak performance with increased efficiency.

Together, these features create a more engaging and intelligent way to enjoy every match, goal, and moment on screen.

Beyond television technology, Hisense enhances smart home connectivity through its ConnectLife service. From cooking with AI to personalized laundry care, users are treated to seamless intelligence tailored to their lifestyle scenarios. The PureFlat Smart Series refrigerator, equipped with a 21-inch display, acts as a practical hub for easy management of all household appliances.

For Hisense, the essence of home transcends screens and appliances—it embodies love. Supported by AI, this principle evolves, making technology increasingly intuitive, responsive, and emotionally connected. As the global audience celebrates the most beautiful moments in football, Hisense invites everyone to 'own the moment' with smart products that understand, adapt, and inspire.

About Hisense


Founded in 1969, Hisense stands as a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries and specializing in high-quality multimedia products, home appliances, and smart IT solutions. According to data from Omdia, Hisense ranks second worldwide in overall TV shipments (2022-2024) and is the top brand in the 100-inch and larger TV segment (Q1 2023 - Q1 2025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is dedicated to maintaining engagement with audiences around the globe by supporting international sports partnerships.

Topics Consumer Technology)

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