Constructor Launches AI Product Insights Agent to Enhance Online Shopping Experience

Constructor Unveils AI Product Insights Agent (PIA)

The world of online shopping is set to undergo a significant transformation with Constructor's latest innovation: the AI Product Insights Agent (PIA). This cutting-edge tool leverages generative AI technology to empower both shoppers and retailers. As eCommerce continues to evolve and adapt to consumer preferences, PIA is tailored to enhance the experience of browsing product detail pages (PDPs).

Constructor, a leader in AI-driven search and product discovery for enterprise eCommerce, reports impressive early statistics. Shoppers who interacted with PIA saw notable improvements, including a 52% increase in add-to-cart rates and a remarkable 56% rise in purchase rates. At its core, PIA acts as a virtual product advisor, equipping consumers with timely and personalized answers to their inquiries as they consider various items.

Addressing the Needs of Modern Shoppers

Today's digital consumers expect more than just static product descriptions. They seek an engaging and conversational shopping experience akin to personal interactions in physical stores. By seamlessly integrating AI-powered interactions into retail sites, Constructor acknowledges and addresses this shift in consumer behavior. According to recent findings, 58% of shoppers, with a remarkable 69% from Gen Z, express comfort in using AI tools for product inquiries.

PIA transforms the standard PDP into an interactive hub. Shoppers can engage with the tool in real-time, posing questions ranging from sizing and compatibility to post-purchase care. For example, when viewing an area rug on Rugs Direct, they can effortlessly inquire about appropriate sizing or the rug's suitability for households with pets. Alternatives include pre-set questions reminding users of critical considerations they might overlook.

Insights Leading to Confidence

The striking performance metrics observed in brands like Lightopia and Rugs Direct provide concrete evidence of how PIA enhances the shopping journey. Lightopia's Chief Merchandising Officer, Sharon Gautschi, has emphasized the considerable positive impact that PIA has had on consumer engagement and purchasing behavior. The data gleaned from these interactions not only informs product offerings but also helps companies adjust their merchandising strategies based on shopper preferences and concerns.

PIA utilizes a comprehensive dataset, collating product specifications, customer reviews, FAQ content, and more, to deliver accurate responses. It's akin to having a knowledgeable shop assistant available around the clock, ensuring that customers receive optimal service without the need for extensive search efforts on their part.

Functioning Like a Retail Expert

Think of PIA not just as a tool but as a dedicated virtual associate learning and evolving continuously. It effectively interprets queries based on real-time context, employing customer session data to surface the most pertinent information. By making sense of the customer's journey, PIA can even create follow-up prompts based on common inquiries, leading to more informed purchasing decisions.

Adapting to individual shopper behavior, it tracks frequently asked questions that correlate with increased conversions, continuously refining its capability to match consumer intent. When shoppers ask about complementary products or alternatives, PIA seamlessly connects this need with Constructor's recommendation engine, further enhancing product discovery.

A Seamless Shopping Experience

The AI Product Insights Agent is not merely about answering questions; it enriches the entire shopping experience. As shoppers transition from consideration to decision-making, the clarity that PIA provides can significantly reduce hesitation. Eli Finkelshteyn, CEO and co-founder of Constructor, notes that overcoming final doubts is often the key to closing sales. PIA directly addresses these concerns, facilitating a more personal and streamlined shopping interaction.

With plans to further enhance this technology, Constructor continues to be at the forefront of redefining online commerce. For anyone interested in learning more about the AI Product Insights Agent, further information can be found at constructor.com.

As eCommerce matures, innovations like PIA not only amplify customer confidence but also promise to improve overall sales performance, reshaping how consumers connect with brands globally.