Eshbal Functional Foods Expands into North American Markets with Strategic Acquisition

Eshbal Initiates Strong Entry into North American Capital Markets

Eshbal Functional Food Inc. (TSXV: ESBL), a prominent player in the gluten-free and health-conscious food sector, is set to expand its footprint in North America. The company recently signed a binding Letter of Intent to acquire Gluten Free Nation, a Texas-based company known for its delicious gluten-free baked goods, including cookies and cakes. With this strategic acquisition, Eshbal aims to leverage GF Nation’s existing channels in retail and food service to widely distribute its innovative gluten-free products.

Understanding the Acquisition of Gluten Free Nation

The acquisition, finalized on June 27, 2025, includes 100% ownership of Gluten Free Nation, also operating under Starcall Broadcasting LLC. This move is part of Eshbal’s overarching strategy to enhance its product range and strengthen its market presence in North America. The deal involves a combination of cash and Eshbal shares, with the final amounts dependent on a successful due diligence process. The agreement also includes performance-based incentives linked to future sales growth.

Tomer Bar Meir, CEO of Eshbal, expressed enthusiasm about this deal, stating, "This agreement supports our continued strategy of combining organic growth with strategic acquisitions to accelerate market entry.” He emphasized the importance of integrating Gluten Free Nation’s offerings into Eshbal’s portfolio to reinforce its customer relationships and improve market share in the North American landscape.

Launching an Investor Relations Initiative

Complementing its acquisition strategy, Eshbal has also taken significant steps in enhancing its investor relations. As of June 28, 2025, the company has engaged Fairfax Partners Inc., an advisory firm based in Vancouver, to oversee its investor communication efforts. The objective of this partnership is to boost Eshbal’s visibility in the financial community, creating outreach programs to connect transparently with existing and potential investors.

Under this initiative, Anat Shuhami has been appointed as the Head of Investor Communications, playing a crucial role in coordinating shareholder engagement and expanding Eshbal’s overall interaction within the market. This initiative will begin with an investment of CAD $20,000, with potential expansion up to CAD $200,000 over the subsequent year, highlighting Eshbal’s commitment to maintaining strong communication with its stakeholders.

Commitment to Health and Innovation

Eshbal’s mission is to create positive impacts on personal wellness through innovative and accessible food solutions. The company specializes in a diverse range of products, including gluten-free, vegan, low-carb, and sugar-free options. With its roots anchored in Israel and an expanding reach across North America, Eshbal seeks to offer nutritious alternatives in the competitive food marketplace.

Following a successful reverse takeover with Hakken Capital Corp. in April 2025, Eshbal became a publicly listed ingredient brand on the TSX Venture Exchange. This move has provided a solid foundation for its growth strategy, which is centered around offering healthier dietary choices to consumers looking for innovative food products.

The acquisition of Gluten Free Nation and the rollout of a robust investor relations strategy underscore Eshbal's proactive approach in navigating the competitive North American food landscape. As Eshbal continues to evolve and adapt, its emphasis on health, innovation, and investor connectivity will be pivotal to its success in this new market. To learn more about Eshbal and their offerings, please visit EshbalFoods.com.