#Japan #Tokyo #UCC Coffee #Seven Cafe #Hydrogen Roasting

Taste the Future with Seven Cafe's Hydrogen Roasted Coffee

Seven-Eleven Japan, under the leadership of CEO Tomohiro Akutsu, has partnered with UCC Ueshima Coffee Co., led by CEO Hiroshi Shibatani, to launch a new coffee experience: Hydrogen Roasted Coffee. Set to be available across Seven-Eleven stores in Japan from October 28th, this innovative beverage merges delicious flavor with a commitment to sustainability.

What is Hydrogen Roasted Coffee?

Introduced first to the world by UCC in April 2025, Hydrogen Roasted Coffee utilizes a unique roasting technique that enables precise temperature control, making it possible to roast coffee beans at lower temperatures without compromising flavor. This method results in a clean-tasting coffee that is both flavorful yet easy to drink, featuring fruity and mellow acidity. With the goal to appeal even to those who may not typically enjoy coffee, this new offering promises a delightful experience.

The utilization of hydrogen roasting not only enhances the taste and aroma but also significantly contributes to reduced CO2 emissions, positioning this product as an environmentally friendly choice. The perfect blend of taste and sustainability reflects Seven Cafe's commitment to promoting a greener society.

The Legacy of Seven Cafe

Since its debut in 2013, Seven Cafe has established itself as a favorite among coffee lovers by delivering freshly brewed, drip coffee tailored to individual tastes. By April 2025, cumulative sales reached an impressive 9 billion cups, highlighting the brand's popularity. Seven Cafe continuously strives to innovate, recently introducing options that allow customers to select from three distinct flavors, while also supporting coffee bean producers to foster a sustainable coffee culture.

In this exciting evolution, Seven Cafe embraces a new stage by offering Hydrogen Roasted Coffee. This product not only stands out in taste but is also crafted with an eye toward environmental impact, furthering the mission of sustainability in every cup.

Product Details

• - Product Name: Seven Cafe Hydrogen Roasted Coffee
• - Price: ¥149 (tax included: ¥160.92)
• - Launch Date: October 28th (available gradually)
• - Sales Area: Nationwide in Japan

The Unique Features of Hydrogen Roasting

The secret to Hydrogen Roasted Coffee's exceptional flavor lies in the innovative roasting technique involving the use of hydrogen. This revolutionary process eliminates CO2 emissions during roasting and reduces the carbon footprint associated with traditional coffee production. By switching to hydrogen-roasted coffee, regular consumers can help contribute to the equivalent of planting a tree through reduced carbon emissions from just two cups a day.

UCC Ueshima Coffee has developed the HydroMaster, a large hydrogen roasting machine, to facilitate the mass production of this coffee. With patented technology enabling a wide range of roasting temperatures, this approach unlocks new flavor profiles previously unattainable.

Conclusion

As we embrace sustainability and great taste, Seven Cafe aims not only to offer consumers pleasure and excitement in their coffee choices but also to impart a sense of importance in the fight against climate change. By introducing Hydrogen Roasted Coffee, Seven Cafe stands at the forefront of a new coffee era, blending enjoyment with responsibility. Grab your cup of this innovative brew and be a part of the sustainability movement today!