Aji-No-Moto AGF Launches Campaign to Promote Eco-Friendly My Bottles in Miyagi Prefecture
As June 2025 approaches, Miyagi Prefecture gears up for Environmental Month with exciting initiatives to combat climate change. Leading the way is Aji-No-Moto AGF, a well-known company dedicated to promoting healthy lifestyles through their carefully curated products. The company is partnering with the Miyagi Zero Carbon Challenge 2050 Community Conference to launch the 'Miyagi Kokoro Odoru My Bottle Campaign' starting June 1, 2025. This campaign aims to raise awareness about the importance of my bottles, distributing them at various supermarkets across the prefecture.
Miyagi Prefecture is committed to achieving zero carbon dioxide emissions by 2050. To make this goal a reality, the prefecture has formulated a strategy known as the 'Miyagi Zero Carbon Challenge 2050 Strategy.' This plan emphasizes the active participation of residents, businesses, and local government in addressing global warming by encouraging everyone to adopt a 'decarbonized lifestyle,' with a specific focus on the use of my bottles.
The Aji-No-Moto AGF company aims to support this initiative by offering their innovative 'Blendy® My Bottle Stick' series, set to launch in March 2024. This drink product effectively reduces plastic usage by approximately 88%, making it an environmentally friendly choice for those who prioritize sustainability. Additionally, new flavors will be introduced in February 2025, further promoting the daily use of my bottles.
As part of their involvement, Aji-No-Moto AGF joined the Miyagi Zero Carbon Challenge in October 2024, following their participation in the 'Miyagi Zero Carbon Big Mission' in January 2025. Here, they provided samples of the 'Blendy® My Bottle Stick' series, enhancing public awareness about the benefits of using my bottles. This collaboration allows the company to connect with its community, reinforcing their commitment to environmental consciousness.
From June 1, 2025, various supermarkets in Miyagi will support the campaign through in-store promotions and resources, including the official character 'Heras Bear,' who will illustrate how my bottle usage contributes to individual well-being. This engagement will be showcased with promotional materials at select stores.
Supermarkets participating in this notable initiative include:
Additionally, consumers will be able to participate in the my bottle awareness campaign through an interactive quiz accessible via QR codes found on promotional displays. Participants will have a chance to win an original 'Heras Bear Tumbler' in a draw for 100 lucky winners. The campaign runs from June 1, 2025, until August 31, 2025, aligning with the broader goals of environmental awareness.
Aji-No-Moto AGF believes in a sustainable future, advocating for concepts such as human connectivity and harmonious coexistence with nature. Through collaborations with various partners, they aim to realize a society that prioritizes rejuvenation and health—both mentally and physically.
Embrace the ecological and smart lifestyle that Aji-No-Moto AGF promotes, which is embodied in their 'Blendy® My Bottle Stick' series—a product that effortlessly blends convenience and sustainability for a healthier, eco-friendly choice in hydration.
Miyagi Prefecture is committed to achieving zero carbon dioxide emissions by 2050. To make this goal a reality, the prefecture has formulated a strategy known as the 'Miyagi Zero Carbon Challenge 2050 Strategy.' This plan emphasizes the active participation of residents, businesses, and local government in addressing global warming by encouraging everyone to adopt a 'decarbonized lifestyle,' with a specific focus on the use of my bottles.
The Aji-No-Moto AGF company aims to support this initiative by offering their innovative 'Blendy® My Bottle Stick' series, set to launch in March 2024. This drink product effectively reduces plastic usage by approximately 88%, making it an environmentally friendly choice for those who prioritize sustainability. Additionally, new flavors will be introduced in February 2025, further promoting the daily use of my bottles.
As part of their involvement, Aji-No-Moto AGF joined the Miyagi Zero Carbon Challenge in October 2024, following their participation in the 'Miyagi Zero Carbon Big Mission' in January 2025. Here, they provided samples of the 'Blendy® My Bottle Stick' series, enhancing public awareness about the benefits of using my bottles. This collaboration allows the company to connect with its community, reinforcing their commitment to environmental consciousness.
From June 1, 2025, various supermarkets in Miyagi will support the campaign through in-store promotions and resources, including the official character 'Heras Bear,' who will illustrate how my bottle usage contributes to individual well-being. This engagement will be showcased with promotional materials at select stores.
Supermarkets participating in this notable initiative include:
- - AEON Tohoku Co., Ltd (32 stores)
- - AEON Big Co., Ltd (19 stores)
- - York-Benimaru Co., Ltd (63 stores)
- - Miyagi Consumers' Co-operative (49 stores)
- - Ujie Supermarket Co., Ltd (32 stores)
- - Fresco Inc. (11 stores)
- - FamilyMart Co., Ltd (343 stores)
- - Ito Chain Co., Ltd (9 stores)
- - Yamazawa Co., Ltd (19 stores)
Additionally, consumers will be able to participate in the my bottle awareness campaign through an interactive quiz accessible via QR codes found on promotional displays. Participants will have a chance to win an original 'Heras Bear Tumbler' in a draw for 100 lucky winners. The campaign runs from June 1, 2025, until August 31, 2025, aligning with the broader goals of environmental awareness.
Aji-No-Moto AGF believes in a sustainable future, advocating for concepts such as human connectivity and harmonious coexistence with nature. Through collaborations with various partners, they aim to realize a society that prioritizes rejuvenation and health—both mentally and physically.
Embrace the ecological and smart lifestyle that Aji-No-Moto AGF promotes, which is embodied in their 'Blendy® My Bottle Stick' series—a product that effortlessly blends convenience and sustainability for a healthier, eco-friendly choice in hydration.
Topics Environment）
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