Fitasy Introduces Innovative Technology for Custom 3D Printed Shoes That are Affordable and Accessible
Fitasy's Innovative Technology for Custom 3D Printed Shoes
In a groundbreaking development for the footwear industry, Fitasy Inc., based in Indianapolis, has unveiled a revolutionary technology designed to make custom-fit shoes more accessible and affordable. At the forefront of this innovation is Fitasy’s patent-pending scan-to-print software, which empowers users to create personalized 3D-printed footwear tailored precisely to their feet, using just their smartphones.
For years, footwear sizing has relied heavily on outdated and standardized measurements that fail to account for the unique and diverse structures of human feet. This has led to a common problem of ill-fitting shoes, which can cause discomfort, pain, and even long-term foot pathologies. According to the American Academy of Orthopaedic Surgeons, improperly fitting footwear contributes to various health issues, including reduced mobility and participation in daily activities, particularly for women who often wear shoes that do not fit correctly.
Fitasy aims to address this significant gap in the market through its innovative solution. By utilizing advanced technology, including spatial AI, imaging techniques, and digital light projection 3D printing, Fitasy has streamlined the process of making custom-fit shoes. Users simply need to follow a few steps to achieve perfectly fitted shoes. First, they can capture a detailed 360-degree model of their feet while in both weight-bearing and relaxed positions, providing true geometry using leading market precision. Then, Fitasy’s software generates a tailored fit profile that accurately represents the individual's foot morphology.
One of the unique features of Fitasy's shoes is their triple-layer lattice structure. This innovative design not only conforms to the unique contours of the foot, enhancing shock absorption and reducing bodily impact, but it also facilitates quicker recovery for those who are active or stand for extended periods. Made from a single recyclable material, this approach minimizes waste, contrasting sharply with traditional shoes that often use foam midsoles that are not environmentally friendly.
Yujun Wang, CEO and Co-Founder of Fitasy, shared insights on the inspiration behind this technology. “The foot is one of the most complex mechanical structures of the human body. Achieving a comfortable and healthy shoe fit has remained a challenge, especially for women, who frequently endure ill-fitting options. Just as we personalize other aspects of our lives through technology—like fitness, nutrition, and sleep—we believe that customizable footwear should be equally accessible and affordable,” Wang stated.
The meticulous development of Fitasy’s technology involved a cross-disciplinary team of engineers, material scientists, and computational imaging experts from esteemed institutions such as MIT, Caltech, and Imperial College London. Their collective expertise has culminated in a product that promises not just comfort but also style.
Fitasy is set to debut this groundbreaking technology at CES 2025 in Las Vegas, with a waitlist already open for interested consumers. Orders are anticipated to begin in Spring 2026, marking a significant advancement in the customization and accessibility of footwear. In an era where personalization and comfort in products are increasingly paramount, Fitasy is poised to lead the charge in revolutionizing how we think about our shoes and foot health.
As this exciting technology draws closer to public availability, it invites consumers to reflect on their experiences with footwear and consider a future where comfort and health no longer have to be sacrificed for style. Fitasy's mission could redefine industry standards, much to the relief of those who have struggled with poorly fitting shoes for too long.