#USA #New York #BNY Pershing #TIAA #Wove

TIAA Wealth Management Partners with BNY Pershing's Wove Platform

A New Era in Wealth Management

On October 15, 2025, TIAA Wealth Management, a prominent division of TIAA, made a groundbreaking announcement that will change the landscape of financial advisory services. The organization has selected BNY Pershing's innovative Wove platform as its Unified Wealth solution encompassing various branches including its broker-dealer, investment adviser, and bank custody services. This integration is expected to enhance both client and advisor experiences, particularly in efficiently navigating various investment accounts and services.

David Nason, CEO of TIAA Wealth Management, expressed the company’s commitment to improving service delivery. He stated, “We are making a significant, long-term investment in the way we equip our advisors and serve our clients.” This partnership signifies a step forward in TIAA's goal to emerge as the preferred financial ally for clients, spanning all life stages from young professionals to retirees.

Transforming Client Experiences

The deployment of BNY Pershing's Wove platform will usher in two crucial integrated experiences: Wove Advisor and Wove Investor. Wove Advisor is specifically designed for wealth management professionals, offering an intuitive interface that integrates directly with Salesforce. It allows financial advisors to provide tailored services effortlessly. Meanwhile, Wove Investor will offer clients a modern, mobile-friendly portal that merges with TIAA's Wealth Management website, expanding self-service capabilities for investors.

Jim Crowley, Global Head of BNY Pershing, highlighted the importance of innovative technological solutions in an evolving wealth management sector. “The wealth management industry is evolving rapidly, and clients need new technology solutions to navigate across various accounts, tools, and services,” he noted. Wove addresses the complexities of managing multiple technology platforms, enabling clients to view their entire financial landscape in one cohesive system.

Key Benefits of the Integration

The collaboration between TIAA and BNY Pershing will yield significant advantages:

• - Enhanced Client Experience: Clients will enjoy a user-friendly interface, coupled with newfound self-service options. This will facilitate better collaboration between clients and their advisors.
• - Streamlined Operations: The staff at TIAA Wealth Management will benefit from advanced automated workflows and improved portfolio management tools, enhancing overall operational efficiency.
• - Seamless Integration: The features of Wove will connect flawlessly with the existing systems used by TIAA Wealth Management, fostering a cohesive user experience that aligns perfectly with clients’ retail investment strategies.

A Comprehensive Strategy for the Future

The initial build phase is already underway, with full implementation set to take place over the next few years. Vital input from TIAA Wealth Management advisors and portfolio managers will play a critical role in shaping this transformation, ensuring that the platform meets both the advisors' needs and the expectations of their clients.

This initiative aligns with TIAA’s century-long mission of delivering actionable financial advice to its retirement plan participants. As a trusted financial partner, TIAA combines dedicated financial consultants and wealth management advisors with cutting-edge digital solutions.

About BNY

BNY, also known as The Bank of New York Mellon Corporation, has been a leader in global financial services for over 240 years. The company assists clients in managing and safeguarding their assets while providing necessary funding for local projects. As of June 30, 2025, BNY oversees an astonishing $55.8 trillion in assets. Notably, over 90% of Fortune 100 companies rely on BNY for their financial needs.

This strategic partnership signifies a long-term commitment to evolve the wealth management landscape, focusing on integrating advanced technology platforms for a better client experience. BNY Pershing is recognized for its premier services in trading, settlement, and investment solutions, making it an ideal partner for innovation in the wealth management sector.

In conclusion, TIAA Wealth Management's partnership with BNY Pershing’s Wove platform is set to redefine the future of financial advisory services by facilitating a seamless and enhanced client-advisor interaction, ensuring that all clients receive the personalized financial advice they deserve.