Professional Snowboarder Haruki Takeuchi Signs Supplier Contract with Base Food

Base Food Inc., based in Meguro, Tokyo, is pleased to announce that it has signed a supplier agreement with professional snowboarder Haruki Takeuchi as part of its 'BASE UP SPORTS PROJECT'. This initiative aims to support healthy body building and enhance sports performance through balanced nutrition. The supplier contract allows Base Food to provide various products from its 'BASE FOOD' series to Takeuchi, who is a prominent figure in the free ride snowboarding community.

Supporting Healthy Living Through Base Up Sports Project

Base Food is committed to creating a society where individuals shine uniquely by integrating complete nutritional foods into their everyday lives across various fields such as sports, music, art, and culture. The 'BASE UP PROJECT' aims to enhance physical and mental health, promoting a healthier lifestyle through proper nutrition. Within this initiative, the 'BASE UP SPORTS PROJECT' specifically focuses on supporting athletes' nutrition and performance.

Haruki Takeuchi, known for his backcountry snowboarding skills, has endorsed this project, leading to the establishment of this supplier contract. As part of this collaboration, Base Food will offer its products to Takeuchi, aid in various activities, and promote awareness regarding nutrition and sports performance.

About Haruki Takeuchi

Born on November 18, 2004, in Niigata Prefecture, Haruki is recognized as a leading professional snowboarder. He participates in the prestigious Free Ride World Tour series where he showcases his skills on global natural terrains. In the 2024-25 season, he achieved fifth overall and first among Japanese competitors in the Qualifier category. Having grown up immersed in backcountry snowboarding, his abilities and knowledge have earned him the title of the best in his generation.

While actively competing, Takeuchi also runs the 'Hikarigahara Cat Tour' in Niigata with his father, Masanori Takeuchi, a legendary rider from the sport's early days. This tour engages snowboarding enthusiasts and promotes the allure of powder snow through backcountry experiences catered to audiences of all ages.

Takeuchi's Thoughts on the Partnership

In his statement, Takeuchi expressed his excitement about partnering with Base Food. He emphasized the necessity of nutritional snacks while engaging in his sport, specifically during backcountry excursions. Takeuchi stated, “Having the support from Base Food, which offers a range of balanced nutritional products, is incredibly reassuring. I look forward to sharing the charm of snowboarding and the appealing qualities of the products I regularly utilize.”

Overview of BASE UP PROJECT and BASE UP SPORTS PROJECT

The BASE UP PROJECT is committed to supporting various individuals who thrive in sports, arts, and cultural sectors. It aims to empower those pursuing their dreams while working towards a sustainable society through the lens of nutrition and health. By promoting 'BASE FOOD', a complete nutritional meal option designed to support body transformation and sports performance, the BASE UP SPORTS PROJECT encourages individuals to integrate these foods into their daily lives.

Base Food is currently recruiting both professional and amateur athletes to participate in its sponsorship and support initiatives. They offer the 'BASE FOOD' products, enabling athletes to experience the benefits of complete nutrition. This includes a supplier contract promoting sustained support and short-term sampling opportunities to encourage active participation across all age groups.

The Nutritional Value of BASE FOOD

Base Food emphasizes that each meal delivers one-third of the daily required nutrients in a well-balanced manner. Their products are created from carefully selected natural ingredients like whole grains, soy, and chia seeds, utilizing unique technology to ensure both nutritional quality and taste. Since launching in February 2017, Base Food has expanded its product line to include BASE PASTA, BASE BREAD, BASE Cookies, and more, surpassing cumulative sales of 200 million packages by June 2024.

About Base Food Inc.

Founded in April 2016, Base Food is a food tech company on a mission to innovate staple foods and make health a standard. As a pioneer of complete nutritional foods in Japan, Base Food focuses on providing nutritious, delicious, and convenient meal solutions that make healthy eating accessible for everyone.

- Foundation Date: April 5, 2016
- Headquarters: Meguro, Tokyo
- Founder: Shu Hashimoto
- Business Focus: Development and sales of complete nutritional foods
- URL: basefood.co.jp

Through this partnership, both Takeuchi and Base Food aim to inspire not just the world of snowboarding but also the broader community about the importance of healthy eating and performance.