Experience Unique Matcha Delights at Sesame Street Market's New Café Fair

New Matcha Café Fair at Sesame Street Market

Starting August 28, 2025, Sesame Street Market invites fans and culinary adventurers to indulge in the vibrant flavors of matcha at the newly launched café fair titled "the MATCHA meets OSCAR." This exciting event, held at both the Ikebukuro Sunshine City and Toyosu Urban Dock locations, showcases a range of delightful matcha-infused treats inspired by the beloved character, Oscar the Grouch.

The fair’s theme revolves around Oscar’s green color, setting the stage for a series of exquisite matcha desserts that highlight the rich aroma and subtle bitterness of Uji matcha. The carefully curated menu includes everything from homemade matcha white chocolate cookies to an array of donuts and drinks, all crafted to please the palates of both adults and children alike. To make the experience even more enjoyable, an Oscar-themed shave ice dessert will also be rolled out, bringing together the refreshing essence of matcha in a whimsical way.

Featured Menu Items

- Oscar’s Donut Sundae (¥880)

This fluffy homemade donut is generously filled with rich matcha ice cream made exclusively from Kyoto-sourced tencha leaves (the main ingredient of matcha), presenting a fun and adorable visual that resembles Oscar himself. The perfectly balanced bitterness of the ice cream paired with the sweetness of whipped cream and chocolate sauce ensures a delightful taste experience that will captivate your senses until the very last bite. Enjoy the warm donut sprinkled with matcha powder alongside the melting cold ice cream for a heavenly treat.

- Matcha White Chocolate Cookie Ice Sandwich (¥680)

Featuring rich matcha cookie dough, this cookie sandwich is one hearty offering filled with rich vanilla ice cream. The complex flavors of matcha’s bitterness intertwined with the sweet white chocolate chunks create a texture that is both crisp and soft, providing an unforgettable balance that keeps you craving more. This refreshing treat is perfect for warm weather and also available for takeout, making it an ideal snack for picnics and strolls.

- Matcha Cream Donut (¥360)

Shaped like a heart, this delightful donut is filled with a special matcha cream enriched with white chocolate, delivering a deliciously rich taste experience. The interplay between the gentle bitterness of matcha and the creaminess of white chocolate creates a luxurious mouthfeel, while the dusting of matcha powder enhances the aroma with every bite.

- Matcha An Donut (¥360)

Encased within a fluffy yeast dough, this donut is filled with a smooth white bean paste complemented by cheese flavor. Coated in aromatic matcha chocolate, this treat beautifully blends traditional and modern elements, offering a sophisticated taste that is sure to impress.

- Oscar Matcha Donut Box (¥1,280)

For those who want to savor different matcha flavors, this delightful box includes three types of donuts: Oscar donut, matcha an donut, and matcha cream donut. It’s perfect for sharing with family and friends or as a personal indulgence.

- Uji Matcha Shake (¥950)

This rich and aromatic shake combines the deep flavors of Uji matcha with the gentle sweetness of milk, resulting in a refreshing drink that is not overly sweet. The carefully crafted texture provides a delightful drink to beat the heat, topped with whipped cream and matcha powder for an added touch.

- Uji Matcha Banana Juice (¥950)

Featuring the delightful pairing of matcha’s bitterness and the natural sweetness of banana, this healthy drink is enhanced with mascarpone cheese, offering additional richness. Handmade daily using whole bananas, this drink is perfect for breakfast or a light snack.

- Character Latte (¥650)

Bringing vibrant visuals to your cup, this character latte featuring Oscar embodies his playful spirit. Available in both hot and iced options, it promises to delight both the eyes and taste buds.

Event Highlights

The fair runs from August 28 to September 30, 2025, and is only available in-store. Guests can visit the Sesame Street Market at its Ikebukuro Sunshine City location or Toyosu Urban Dock for these special offerings.

Locations:

- Ikebukuro Sunshine City Store

3-1 Higashi-Ikebukuro, Toshima City, Tokyo

- Toyosu Urban Dock Store

2-4-9 Toyosu, Koto City, Tokyo

The Sesame Street Market, operated by Mash Style Lab, promises a joyful experience that allows visitors to unwind in a comfortable café while exploring a unique shopping environment dedicated to the beloved Sesame Street characters.

Discover new flavors, enjoy delightful sweets, and embrace the spirit of Oscar the Grouch at the Sesame Street Market’s extraordinary matcha fair!