Bullish Sets New Standards in U.S. Digital Asset Trading for Institutions

Bullish's Launch: A New Era in Digital Asset Trading



On October 1, 2025, Bullish (NYSE: BLSH) announced its much-anticipated launch of spot trading services for institutions and advanced traders in the United States. Positioned as a global leader in digital asset trading, Bullish aims to redefine market experiences with optimized infrastructure and compliance standards.

Expansion and Regulatory Milestones


The launch in the U.S. has come shortly after Bullish achieved significant regulatory milestones, securing both a BitLicense and a Money Transmission License from the New York State Department of Financial Services (NYDFS). These licenses enhance Bullish's credibility, ensuring that it adheres to strict regulatory guidelines while offering innovative trading solutions.

Bullish’s entry into the U.S. market is particularly notable, as it begins operations across 20 states. This expansion marks a key milestone for institutions seeking reliable trading partners. Bullish has already surpassed $1.5 trillion in cumulative trading volume since its inception in late 2021, establishing itself as one of the top exchanges for Bitcoin and Ether trading.

Features for Advanced Traders


Bullish is designed with institutional users in mind. The platform boasts several exciting features that cater to advanced trading strategies:
  • - No Maker Fees and Low Taker Fees: Bullish offers zero maker fees for its institutional clients and minimal taker fees, making it an attractive option for organizations prioritizing cost efficiency.
  • - Deep Liquidity via AMM Technology: Leveraging Automated Market Maker (AMM) technology, Bullish provides deep and stable liquidity even during market fluctuations. This allows traders to enter and exit positions seamlessly, optimizing their trading strategies.
  • - High-Throughput APIs: For firms developing algorithmic trading solutions, Bullish provides robust APIs that support programmatic trading strategies, allowing for a high throughput of orders.
  • - Commitment to Compliance: As part of its commitment to regulatory excellence, Bullish emphasizes transparency and maintains full-reserve custody standards. This reassures clients about the security of their assets while trading on the platform.

Trusted Partners


Bullish launched with a roster of influential institutional clients, including Nonco and BitGo, who are excited about the enhanced trading experience Bullish offers. Chris Tyrer, President of Bullish Exchange, emphasizes that U.S. institutions demand better execution and deeper liquidity tailored to their strategies.

“Bullish is poised to empower institutions and, for the first time, individual traders who seek advanced trading infrastructure. We are proud to deliver exceptional performance to these segments in the U.S.,” said Tyrer.

Jeffrey Howard, Partner at Nonco, echoed this sentiment, stating, “Bullish is redefining what institutions can expect from a U.S. exchange.”

Availability Across States


Currently, traders in the following states can access Bullish: Arizona, Arkansas, California, Colorado, Delaware, Florida, Hawaii, Indiana, Michigan, Missouri, Montana, New Hampshire, New Mexico, New York, Puerto Rico, Utah, Virginia, Washington D.C., West Virginia, and Wyoming. Users in other states can join the waitlist via bullish.com/waitlist to be alerted when services become available.

As Bullish breaks ground in the U.S. trading landscape, it is clear that its focus on compliance, technology, and efficiency will set a new standard in the digital asset sphere. Institutions looking to explore tailored solutions are encouraged to contact Bullish directly for insights into potential benefits.

Conclusion


With the introduction of enhanced trading features and a strong compliance framework, Bullish is paving the way for a new era of trading in the United States. By prioritizing both institutional clients and sophisticated individual traders, Bullish aims to not only meet but exceed the expectations of the evolving digital asset market.

Topics Financial Services & Investing)

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