#China #Hisense #Qingdao #RGB Display #Phantom Blade

Hisense Partners with Phantom Blade Zero for Gaming Innovation

Hisense, a leading name in the consumer electronics and appliance market, has recently solidified its global partnership with the anticipated game Phantom Blade Zero. As the official partner for televisions and monitors, Hisense is dedicated to transforming the gaming experience through its state-of-the-art display technology.

Elevating Game Visuals at Gamescom LATAM 2026

During the Gamescom LATAM 2026 event, Hisense showcased how advanced display technologies can elevate real gaming scenarios, creating an immersive environment for players. At the heart of this partnership lies Hisense's display technology that enhances color representation and contrast. For the game Phantom Blade Zero, this translates to smoother combat visuals, richly detailed environments, and evocative lighting—breathing life into its cinematic world inspired by Wuxia.

When players step into the shoes of a warrior battling fate, every movement, shadow, and strike is rendered with unmatched realism.

Commitment to Immersive Gameplay

Paul Zhang, General Manager of the Global Brand and Marketing Department at Hisense, emphasized the importance of merging emotional immersion with precise responsiveness in gaming. In a title like Phantom Blade Zero, which combines Wuxia aesthetics with fast-paced action, Hisense's display technology is crafted to authentically portray every movement and atmosphere. This ensures players are not merely spectators of the game world but feel like integral parts of it.

Julius Li, Marketing Director at S-GAME, adds, “Together, we are providing audiences worldwide with a fully immersive cinematic experience full of rapid, thrilling combat and a captivating KungfuPunk universe where fate, passion, and rivalry intertwine.” Every strike, scene, and dramatic moment is crafted to induce a striking and unforgettable realism.

A Vision for Innovative Futures

Staying true to its vision of innovating for a better tomorrow, Hisense continues to promote a human-centered approach to innovation, combining advanced display technologies with meaningful user experiences. This partnership draws players closer to the worlds they inhabit, offering not only more vibrant images but also a more intuitive and immersive interaction.

About Hisense

Founded in 1969, Hisense is a top-tier global brand in home appliances and consumer electronics, operating in over 160 countries and focusing on delivering quality multimedia products, home appliances, and smart computing solutions. According to Omdia, Hisense ranks first globally in the segment of televisions over 100 inches from 2023 to 2025 and continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026™, Hisense is forging global sports partnerships to connect with audiences worldwide.

Through this collaboration, Hisense not only expands its reach within the gaming ecosystem but also speaks to its commitment to enhancing player experiences globally. With an eye on the future, Hisense is set to redefine how gamers interact with their virtual environments, ensuring that every game played is as breathtaking as it is engaging.