#Japan #Chiba #BBS Japan #BBS Motorsport #Toyko Auto Salon

BBS Japan at Tokyo Auto Salon 2026

BBS Japan, renowned for its high-quality automotive wheels, is excited to announce its participation in the Tokyo Auto Salon 2026, taking place from January 9 to 11 at Makuhari Messe in Chiba. This year not only marks BBS Japan's 55th anniversary but also the introduction of a new tagline that embodies their commitment to innovation and performance.

During the salon, BBS Japan will showcase a range of cutting-edge products, featuring the impressive motorsport heritage of their BBS Motorsport division. Among the highlights will be a world debut of a concept model for a magnesium forged wheel, reflecting the mastery and technical prowess that BBS has developed since its inception in 1970.

As a pioneer in motorsport wheel manufacturing, BBS has a long-standing reputation for excellence, now further solidified with their status as the exclusive wheel supplier for the F1 World Championship since 2022. This connection to competitive racing has driven BBS to develop innovations that blend quality design with advanced engineering.

The newly developed FORTEGA forged wheel, now featuring a 22-inch size, will also be on display. Designed to withstand high loads while maintaining an aesthetic elegance typical of BBS designs, these wheels will be mounted on a sleek Mercedes-AMG G63. Visitors will witness how BBS Japan seamlessly fuses traditional craftsmanship with modern technology, ensuring their legacy continues to thrive.

Other popular offerings such as the all-new color option for the LM model and the venerable SUPER-RS with its iconic 17-spoke design will also be featured at the event. This is an excellent opportunity for enthusiasts and professionals alike to engage with BBS Japan's latest innovations and to appreciate the legacy of one of the automotive industry’s most respected brands.

Press Conference Details

• - Date: January 9, 2026
• - Time: 10:00 AM to 10:15 AM
• - Speaker: Takayuki Nitta, CEO of BBS Japan
• - Content: Announcement of the new tagline, introduction of new products, and details about the exhibition at Tokyo Auto Salon.
• - Participation: Interested parties are encouraged to attend directly at the venue.
• - Media Inquiries: For those wishing to conduct separate interviews, please contact the BBS Japan Sales Planning Department.
• - Email: [email protected]

Exhibition Overview

• - Exhibition Items:

- MAG-R (Magnesium forged wheel) / Brilliant Silver
- FL (FORTEGA Forged Wheel) / Matte Ebony (22-inch)
- RT88 / Disc: Motorsport Gold; Rim: Silver Diamond Cut
- And more, including F1 wheels and exciting new colors.

• - Exhibition Date and Times:

- January 9: 2:00 PM - 7:00 PM (Business Day special public opening)
- January 10: 9:00 AM - 7:00 PM (Public Day)
- January 11: 9:00 AM - 6:00 PM (Public Day)

• - Location: Makuhari Messe, Chiba, Japan
• - Admission Fee: January 9: 4,000 yen; January 10 and 11: 3,000 yen. Tickets are available for pre-purchase only.

Special Events at the Salon

Additionally, BBS Japan is hosting special talk shows featuring notable guests like Kiyoto Fujinami and Takuto Iguchi. Attendees will have the chance to win exclusive cotton bags by following BBS Japan on LINE and showing their screens at the booth.

This year’s Tokyo Auto Salon promises to be an exhilarating showcase of automotive innovation, and BBS Japan invites everyone to join in celebrating the future of high-performance wheels!