#Japan #Osaka #Shoko #VIRTU #Beauty Diary

VIRTU's Upcoming Presentation at the 3rd International Art Festival in Osaka

VIRTU, a company dedicated to supporting women's economic, mental, and social empowerment, will participate in the upcoming 3rd Japan International Art Festival in Osaka, scheduled for July 2-6, 2025. The exhibition, powered by the expertise of beauty expert SHOKO, will showcase innovative products such as the "Beauty Expert SHOKO's Self-Management Diary" and "GOKUSUI Moisturizer," under the theme of "Beauty and Independence from Japan."

Background and Purpose of the Exhibition

The initiative to participate in the festival arose from a collaboration with Daisuke Ishizu, renowned as the "king of stationery" and the CEO of Stationary Market Co., Ltd. The Stationary Market aims to deliver the essence of Japanese stationery to the world while also supporting underprivileged children in Cebu, Philippines, by providing them with stationery supplies. VIRTU wholeheartedly supports these endeavors, emphasizing a shared commitment to community upliftment.

This collaboration will be represented by a joint booth featuring 18 companies, all promoting the allure of Japanese craftsmanship on the global stage. VIRTU operates under the philosophy that dreams are not just to be visualized, but to be fulfilled. By presenting these two distinct products, the company hopes to convey the deep-rooted spirit of meticulous craftsmanship synonymous with Japan, as well as its commitment to beauty.

Featured Products

Beauty Expert SHOKO's Self-Management Diary

This diary serves as a self-management tool designed for women in their 40s and 50s, focusing on beauty, health, and aspiration fulfillment. Beyond merely scheduling daily activities, the diary incorporates strategies for personal beauty habits and goal-setting, enabling users to cultivate a positive approach to life.

GOKUSUI Moisturizer

Crafted by SHOKO, who draws upon years of beauty expertise, this highly effective and straightforward moisturizer is developed for those looking to refine their daily skincare routine. It is user-friendly and caters to age and skin concerns seamlessly.

Comments from SHOKO

"Beauty is not just about looking good; it’s about the kind of life one leads and the values one embraces. Throughout my career, I have supported many women, particularly in their 40s and 50s, to thrive while remaining true to their beauty. The Osaka International Art Festival presents an exciting opportunity to communicate my belief that aging can transform life into a valuable asset through beauty, education, and empowerment.

As beauty and learning foster independence, we must navigate a 100-year life with grace and strength. It’s crucial that we showcase the resilient spirit of women to the world."

Event Details of the 3rd Japan International Art Festival

• - Dates: July 2-6, 2025 (10:00 AM - 8:00 PM; final day until 12:00 PM)
• - Venue: Inside EXPO Messe "WASSE"
• - Booth Number: D-⑯
• - Host: Yumeshima New Industry and Urban Creation Organization
• - Official Website: Yumeshima Official Event
• - Notes: An entrance ticket for the Osaka International Expo is required.

Moreover, on July 3, a special seminar featuring SHOKO is planned as part of the festivities.

About SHOKO

SHOKO is the CEO of VIRTU and the representative director of the Conscious Beauty Concierge Association. She is a prominent hair and makeup artist whose work spans magazines, commercials, stages, and television, having styled over 10,000 individuals, including actors and models. At 50, she launched her YouTube channel, "SHOKO Beauty Channel," which shares age-appropriate beauty tips. Her candid approach has garnered a following of over 410,000 subscribers, with her social media platforms exceeding 500,000 followers. Shoko is also the author of "Become Someone Who Attracts Attention in Just One Second: The Ultimate Beauty Book for Adults" (KADOKAWA). Through her work, she promotes a movement of women who continue to shine and contribute positively to society as they age.

YouTube Channel: SHOKO Beauty Channel

Company Overview

• - Company Name: VIRTU, Inc.
• - Location: 2-40-6 Honcho, Shibuya-ku, Tokyo, Japan, 3rd Floor, Chashizuyamaen Building
• - CEO: Seiko Ohse
• - Established: December 2007
• - Business Activities: Hair and makeup, YouTube content creation, beauty lectures/events coordination, and sale of beauty products.
• - Website: VIRTU Official Site