Wet Brush® and Goody® Reunite with LoveShackFancy for a Revamped Collection of Hair Accessories
On June 24, 2026, the beauty industry was abuzz with excitement as Wet Brush® and Goody® announced their collaboration with the beloved fashion brand LoveShackFancy. This partnership, which follows the tremendous success of their initial collection that sold out in just a minute, will introduce an expanded limited-edition line of hair brushes and accessories. Set to drop on July 5, this new collection features a staggering 35 SKUs, with retail prices ranging from $10.99 to $19.99. It will be available not only at Target locations across the country but also on Target.com, WetBrush.com, and LoveShackFancy.com, with select items making their way to LoveShackFancy stores as well.
The initial collaboration between Wet Brush® and Goody® and LoveShackFancy captured the hearts of consumers and became an overnight sensation. Their first collection was characterized by whimsical and beautifully romantic designs, appealing to a wide range of customers who expressed their love for the signature floral prints of LoveShackFancy.
For this new launch, the collection promises to be even more captivating, integrating LoveShackFancy's playful, feminine aesthetic into daily haircare routines. Customers can expect a variety of products adorned with stunning prints such as Blooming Heirloom, Happy Thoughts, Ribbon Rosa, Coquette Bow, and Ikat Rose. The lineup includes essentials like Wet Brush Original Detangler® brushes, Paddle Brushes, and Shine Enhancer Brushes alongside Goody's must-have accessories, including claw clips, scrunchies, mini detanglers, seamless elastics, bobby pins, and compact mirrors.
Amanda Moskowicz, EVP of Shared Services for Beauty by Imagination, expressed enthusiasm for the expanded program, stating, 'After last year’s haircare program’s incredible success, we are thrilled to partner with LoveShackFancy and Target for another playful back-to-school collaboration for 2026. This year's offerings are creatively designed to embody the signature femininity of LoveShackFancy while merging with fashion-forward hair accessories from Wet Brush and Goody.'
The collection signifies a unique blend of functionality and style that resonates well with younger audiences, especially tweens and teens. Stacy Lilien, President of LoveShackFancy, emphasizes their aim to connect with this demographic by translating the essence of LoveShackFancy into a fun and accessible collection that embraces self-expression.
This latest collaboration not only reinforces the beauty of partnerships but also showcases how two brands can complement each other while creating something extraordinary. The mixture of charming aesthetics and practical haircare essentials makes this collection suitable for individuals of all ages. Whether at home or traveling, consumers can enjoy the perfect balance of beauty and practicality that each piece offers.
The excitement surrounding this launch is palpable, and consumers are eager to secure their favorites from this unique collaboration that blends playful styles and essential haircare needs. For more details on the collection, you can visit WetBrush.com, Target.com, and LoveShackFancy.com. Additionally, keep up with the latest updates by following @thewetbrush, @goodyhair, and @loveshackfancy on social media.
Each piece in this collection not only serves its purpose in enhancing hair care but also embodies the joyous spirit of LoveShackFancy, promising to delight its customers and attract a fresh audience. With its unique blend of functional beauty and romantic charm, the partnership is poised to soar even higher this year, helping fans of both brands look and feel wonderful as they step into the new season.
About Wet Brush: Wet Brush has been synonymous with tangle-free and healthier-looking hair for over two decades. Designed with the needs of professionals in mind, Wet Brush offers a wide array of brushes suitable for every hair type, innovating continuously to provide solutions for customers in more than 75 countries.
About Goody: Goody is a household name known for its thoughtfully crafted hair accessories that perfectly blend comfort, innovation, and performance. The brand focuses on empowering women and girls through thoughtfully designed products that support their everyday moments.
About LoveShackFancy: Established in 2013 by Rebecca Hessel Cohen, LoveShackFancy is a globally recognized brand in fashion, beauty, and home décor. The brand’s ethos revolves around celebrating love and the whimsical beauty of femininity, featuring an overflow of floral prints and vintage-inspired designs that cater to romantics and fashion lovers alike.
The initial collaboration between Wet Brush® and Goody® and LoveShackFancy captured the hearts of consumers and became an overnight sensation. Their first collection was characterized by whimsical and beautifully romantic designs, appealing to a wide range of customers who expressed their love for the signature floral prints of LoveShackFancy.
For this new launch, the collection promises to be even more captivating, integrating LoveShackFancy's playful, feminine aesthetic into daily haircare routines. Customers can expect a variety of products adorned with stunning prints such as Blooming Heirloom, Happy Thoughts, Ribbon Rosa, Coquette Bow, and Ikat Rose. The lineup includes essentials like Wet Brush Original Detangler® brushes, Paddle Brushes, and Shine Enhancer Brushes alongside Goody's must-have accessories, including claw clips, scrunchies, mini detanglers, seamless elastics, bobby pins, and compact mirrors.
Amanda Moskowicz, EVP of Shared Services for Beauty by Imagination, expressed enthusiasm for the expanded program, stating, 'After last year’s haircare program’s incredible success, we are thrilled to partner with LoveShackFancy and Target for another playful back-to-school collaboration for 2026. This year's offerings are creatively designed to embody the signature femininity of LoveShackFancy while merging with fashion-forward hair accessories from Wet Brush and Goody.'
The collection signifies a unique blend of functionality and style that resonates well with younger audiences, especially tweens and teens. Stacy Lilien, President of LoveShackFancy, emphasizes their aim to connect with this demographic by translating the essence of LoveShackFancy into a fun and accessible collection that embraces self-expression.
This latest collaboration not only reinforces the beauty of partnerships but also showcases how two brands can complement each other while creating something extraordinary. The mixture of charming aesthetics and practical haircare essentials makes this collection suitable for individuals of all ages. Whether at home or traveling, consumers can enjoy the perfect balance of beauty and practicality that each piece offers.
The excitement surrounding this launch is palpable, and consumers are eager to secure their favorites from this unique collaboration that blends playful styles and essential haircare needs. For more details on the collection, you can visit WetBrush.com, Target.com, and LoveShackFancy.com. Additionally, keep up with the latest updates by following @thewetbrush, @goodyhair, and @loveshackfancy on social media.
Each piece in this collection not only serves its purpose in enhancing hair care but also embodies the joyous spirit of LoveShackFancy, promising to delight its customers and attract a fresh audience. With its unique blend of functional beauty and romantic charm, the partnership is poised to soar even higher this year, helping fans of both brands look and feel wonderful as they step into the new season.
About Wet Brush: Wet Brush has been synonymous with tangle-free and healthier-looking hair for over two decades. Designed with the needs of professionals in mind, Wet Brush offers a wide array of brushes suitable for every hair type, innovating continuously to provide solutions for customers in more than 75 countries.
About Goody: Goody is a household name known for its thoughtfully crafted hair accessories that perfectly blend comfort, innovation, and performance. The brand focuses on empowering women and girls through thoughtfully designed products that support their everyday moments.
About LoveShackFancy: Established in 2013 by Rebecca Hessel Cohen, LoveShackFancy is a globally recognized brand in fashion, beauty, and home décor. The brand’s ethos revolves around celebrating love and the whimsical beauty of femininity, featuring an overflow of floral prints and vintage-inspired designs that cater to romantics and fashion lovers alike.
Topics Consumer Products & Retail）
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