Jeremyah Grigery's Promotion to CMO Aims to Strengthen Veterans United's Brand and Impact

Exciting Changes at Veterans United Home Loans

Veterans United Home Loans, recognized as the largest VA purchase lender in the U.S. for the past ten consecutive years, has recently announced an important leadership change. On August 24, 2026, the company unveiled that Jeremyah Grigery has been elevated to the position of Chief Marketing Officer (CMO). This strategic move is expected to bolster the company's marketing vision and deepen its commitments towards supporting veterans and military families.

In his new role, Grigery is tasked with guiding Veterans United’s marketing strategies across both paid and organic channels. His focus will be on aligning the company’s efforts to balance immediate performance-driven growth with a longer-term brand development strategy. This initiative remains rooted in the company's mission, which is to assist veterans and service members in leveraging their hard-earned VA home loan benefits.

Nate Long, the CEO of Veterans United, expressed enthusiasm regarding Grigery's promotion. He noted, "Jeremyah has been instrumental in shaping how Veterans United shows up for the Veterans and military families we serve. He has paired sharp marketing instincts with a genuine commitment to our mission, building a team and a strategy that consistently set the standard in our industry. I have no doubt his leadership will carry both our brand and our business forward for years to come."

Grigery's journey with Veterans United began back in 2012 when he joined the company as an intern. His work ethic and dedication propelled him through the ranks, culminating in his prior position as Vice President of Marketing. Over his 14-year tenure, he has played a pivotal role in establishing one of the nation’s most formidable marketing departments, contributing significantly to maintaining the company's position as the leading VA purchase lender throughout his career.

In his own words, Grigery expressed excitement about stepping into this new leadership role: "I’m honored to step into this role and to keep building on the work our team does every day. Our marketing strategy is simple – help Veterans and military families learn about their hard-earned VA home loan benefits. Everything we create is in service of helping Veterans and their families achieve the American dream of homeownership. I’m excited to be part of our amazing team as we find new ways to reach, connect with and serve the people who have served our country."

The Mission of Veterans United Home Loans

Veterans United Home Loans is a national direct lender located in Columbia, Missouri. The company has exceeded over $26 billion in loan closings during the fiscal year 2025, further solidifying its status as the top VA purchase lender according to Department of Veterans Affairs lender statistics. Their overarching mission is to help vets and service members capitalize on the home loan benefits they’ve earned through their service to the country.

Being recognized as a leader in the industry, Veterans United not only places emphasis on closing loans but also prioritizes education and support for veterans. Through tailored marketing efforts, they aim to assist these individuals in navigating their VA loan benefits, making the dream of homeownership more accessible.

For more information, visit Veterans United or contact 1-800-884-5560. Their headquarters are located at 550 Veterans United Drive, Columbia, MO 65201. Furthermore, Veterans United Home Loans holds the NMLS # 1907 designation, underlining its credibility as a licensed private lender across all 50 states.

Veterans United's unwavering commitment to the welfare of veterans and their families continues to resonate through its team, led now by Jeremyah Grigery. This vision will undoubtedly influence the company's strategies and initiatives moving forward, potentially transforming the landscape of veteran home financing and support for years to come.