#Japan #Hearing Aids #Widex #Yamato #WS Audiology

Celebrating 70 Years of Widex

As Widex marks its 70th anniversary, WS Audiology Japan Corporation (headquartered in Yamato City, Kanagawa) is thrilled to announce the "Widex 70th Anniversary Hearing Aid Debut Campaign". Running from August 1, 2026, to October 31, 2026, this campaign aims to boost awareness of hearing aids while creating opportunities for potential users to try them out.

The Need for Hearing Aids in Japan

Research shows that many Japanese individuals acknowledge the need for hearing aids as they turn 70. Despite this awareness, Japan has a low hearing aid usage rate, standing at just 15.6% according to JapanTrak 2025. An alarming trend reveals that over 80% of those who recognize their need for hearing aids do not currently use one.

"We want more people to learn about hearing aids and feel comfortable trying them out. Our hope is that everyone can fully enjoy conversations and outings," shares David Shin, President of WS Audiology Japan. This campaign is designed not only for those who are 70 years old, but for anyone considering a hearing aid for the first time.

General Consumer Campaign

During the campaign, participants can join an engaging quiz on the special campaign website for a chance to win a digital catalog gift worth 1,000 yen. The campaign runs from August 1 to October 31, 2026.

How to Participate

• - Submission Method: Scan the QR code found on in-store promotional materials and answer the quiz questions on the campaign's special site.
• - Eligibility: Open to all ages.
• - Prizes: A digital catalog gift valued at 1,000 yen will be awarded to 100 lucky winners.

Additionally, there’s a bonus! If participants test out the WIDEX ALLURE in-store and provide feedback along with the name of the store, their chances of winning increase tenfold.

Hearing Aid Purchaser Campaign

For those who purchase the WIDEX ALLURE during the campaign period, there is another exciting opportunity! Customers will be eligible for a drawing where 70 winners will receive a digital catalog gift worth 10,000 yen.

Campaign Details

• - Purchase Period: August 1 to October 31, 2026.
• - Application Period: August 1 to November 30, 2026.
• - Eligibility: Only those who buy ALLURE during the campaign staged in-store.
• - Submission Method: Answer the required questions on the campaign's special site found within the submission form included with the product package.
• - Prizes: A digital catalog gift valued at 10,000 yen for 70 winners.

About WS Audiology

With over 140 years of pioneering innovative technologies, WS Audiology stands as one of the leading hearing care groups globally, assisting millions in reclaiming their ability to hear and engage in societal activities. Emphasizing their commitment to fostering conversation and connection, the company focuses on two revolutionary brands, WIDEX and Signia, with a presence in over 130 markets and a dedicated workforce of more than 12,500 individuals.

The Legacy of Widex

Founded in 1956 in Denmark, Widex has been at the forefront of numerous technological advancements in hearing aids, gaining widespread support from users around the globe. The ethos of the company stems from the dedication to making excellent hearing aids without compromise, consistently delivering innovative products that enhance life enjoyment. Beyond merely assisting with sound, the brand seeks to enrich lives by genuinely recreating the naturalness of sounds. Widex's renowned sound quality reflects their guiding principle, "MOST NATURAL SOUND," solidifying their reputation as one of the premier hearing aid brands worldwide, loved by users in over 100 countries.