#KAYALI #Mona Kattan #Freedom Musk

KAYALI Expands the Freedom Musk Collection

KAYALI, the renowned fragrance brand, is set to launch an exciting upgrade to its best-selling Freedom Musk Collection with new sizes in 50ml and 100ml. This expansion aims to provide its dedicated community with an opportunity to spray, layer, and enjoy their favorite fragrances even more. The collection will introduce four distinct scents: Bouquet | 27, Santal | 34, Matcha | 45, and Latte | 41—each crafted to cater to unique preferences and moods.

This expansion signifies KAYALI's commitment to quality and consumer satisfaction, allowing fragrance enthusiasts to dive deeper into their olfactory explorations. Available for purchase in May 2026 via KAYALI.com and Sephora USA, all these new formats are designed not only for individual enjoyment but also for creative layering.

Ethical and Collaborative Craftsmanship

KAYALI emphasizes a responsible approach to fragrance creation. All four new scents are cruelty-free and feature ethically sourced ingredients, developed in collaboration with master perfumers from dsm-firmenich. This practice reflects KAYALI's dedication to premium craftsmanship and sustainable luxury, ensuring that each scent supports environmental consciousness as well as aesthetic pleasure.

Mona Kattan, the founder of KAYALI, is renowned for her impressive social media following and expertise in the beauty industry. Under her leadership, the Freedom Collection was born out of a vision to foster empowerment and individuality through fragrance, which resonates deeply with her audience. Each scent is crafted with consumer personas in mind—from those seeking comfort with Latte’s warm notes to mindfulness-seekers drawn to Matcha.

Meet the New Fragrances

1. Freedom Musk Bouquet | 27

• - Family: Florals
• - Key Notes: Ylang-Ylang, Turkish Rose, Vanilla Musk
• - Ideal For: Floral enthusiasts looking for radiant self-expression.

2. Freedom Musk Santal | 34

• - Family: Warm Spicy
• - Key Notes: Sweet Freesia, Candied Amber, Musk Santal
• - Ideal For: Those desiring sensuality and confidence.

3. Freedom Musk Matcha | 45

• - Family: Warm Spicy
• - Key Notes: Matcha, Sweet Musk, Bergamot
• - Ideal For: Mindfulness practitioners and green tea fragrance lovers.

4. Freedom Musk Latte | 41

• - Family: Warm Spicy
• - Key Notes: Pink Pepper, Chocolate Musk, Café Latte
• - Ideal For: Comfort-seekers drawn to warm spice fragrances.

A Personal Journey in Fragrance

Mona Kattan's personal journey heavily influenced the creation of this collection. As someone who has experienced the transformative power of fragrance in her own life, she describes the Freedom Collection as a celebration of independence and authenticity. The question,