FamilyMart's Unique Moon Viewing Feast Launches with 10 Unforgettable Dishes!

A Unique Moon Viewing Experience by FamilyMart

FamilyMart, a well-known convenience store in Japan, is set to introduce a distinctive twist on the traditional Moon Viewing celebration with their upcoming launch of the "Moon Viewing Indulgence Meal". This special event will commence on September 30, 2025, and will feature an impressive lineup of ten delectable dishes, promising to awaken your appetite in the spirit of the season.

This year, FamilyMart aims to redefine the Moon Viewing tradition, emphasizing that simple Moon Viewing offerings just don't cut it. Instead, they are introducing a variety of items infused with indulgent ingredients that tantalize the taste buds. From rice balls and bento boxes to burgers, pasta, and gratins, these unique dishes incorporate a significant ingredient: egg, which symbolizes the Moon Viewing experience.

The keyword here is “indulgence.” FamilyMart has handpicked five indulgent ingredients that are known to evoke cravings: back fat, garlic, fried chicken, mayonnaise sauce, and cheese. These ingredients will give their original creations a specific allure, appealing to those who believe that typical Moon Viewing foods lack excitement.

Over the years, FamilyMart's efforts to provide robust and satisfying meals have proven popular among consumers. Previous campaigns such as the “40% Increase Operation” and the “Indulgent Meal” campaign have led to significant buzz on social media, showcasing the public's love for their generous servings. This year, by combining eggs with indulgent ingredients, FamilyMart is set to present a bold reimagining of the beloved Moon Viewing festival.

As the full moon approaches, FamilyMart wants to inspire everyone to explore new ways to enjoy this time-honored tradition. They declare, "If typical Moon Viewing doesn't satisfy you, try our combinations of egg and indulgent ingredients!" By unleashing your appetite, they invite you to richly experience the fall through their expansive range of Moon Viewing meals.

Detailed Product Listing:

1. Large Rice Ball Moon Viewing Rice Ball with Garlic Mayonnaise
Price: ¥304 (tax included ¥328)
Description: A rice ball filled with garlic mayonnaise and back fat, encased in savory soy sauce rice mixed with chicken flavor. The centerpiece is a half-cut boiled egg.

2. Garlic Back Fat Chicken & Pork Belly Moon Viewing Bowl
Price: ¥619 (tax included ¥668)
Description: A mix of fried chicken and ground meat, seasoned with garlic and topped with extra back fat and a special mayo sauce. A hearty bowl that keeps you wanting more.

3. Moon Viewing Tianjin Rice with Back Fat Fried Rice
Price: ¥647 (tax included ¥698)
Description: This dish features a rich fried rice topped with a fluffy egg, layered in a savory broth, beautifully representing the full moon.

4. Large Thick Noodles! Moon Viewing Fried Chicken Garlic Mayo Pasta
Price: ¥599 (tax included ¥646)
Description: Thick noodles infused with rich flavors topped with fried chicken, minced garlic, and mayo for a festive fall dish.

5. Taiwan-Style Mixed Noodles with Back Fat and Garlic
Price: ¥647 (tax included ¥698)
Description: A mouthwatering dish with chewy thick noodles, spicy meat, and vegetables, all coming together in a unique sauce.

6. Cheese Overload Moon Viewing Cheeseburger
Price: ¥399 (tax included ¥430)
Description: Enhanced with triple layers of cheddar cheese, this burger gives you a lavish Moon Viewing taste.

7. Moon Viewing Garlic Bacon Potato Salad
Price: ¥297 (tax included ¥320)
Description: A creamy potato salad featuring garlic and back fat, topped with bacon and fried garlic for an indulgent flair.

8. Moon Viewing Carbonara Gratin
Price: ¥536 (tax included ¥578)
Description: A creamy and rich gratin that guarantees to satisfy with mixed cheeses and an egg yolk sauce representing the full moon.

9. Back Fat Garlic Moon Viewing Dumpling
Price: ¥195 (tax included ¥210)
Description: A hearty dumpling filled with savory meat and a rich sauce, showcasing indulgence in every bite.

10. Suzuki's Fortified Garlic Soy Ramen with Egg
Price: ¥267 (tax included ¥288)
Description: A flavorful ramen infused with garlic and a robust soy broth, now featuring an egg for extra delight.

These offerings are a far cry from the typical Moon Viewing fare, and FamilyMart promises a celebration of taste that embodies the spirit of this autumn festival. Are you ready to indulge this fall?

Experience the Campaign

In line with this limited-time launch, FamilyMart has also released a captivating promotional video that aligns with the campaign’s theme. Titled “Transformed by the Full Moon,” the video showcases how FamilyMart suddenly morphs into surreal