#United States #San Francisco #Cash Flow #Credit Products #Tilt Finance

Tilt Finance's Evolution: A New Era in Fair Credit Access

Tilt Finance, formerly known as Empower Finance, has announced a transformative rebranding that signifies a major shift in its approach to cash and credit solutions. The company, recognized as a frontrunner in cash flow underwriting, is set to expand its array of financial services with a focus on inclusivity and accessibility. As part of this rebranding, Tilt has introduced a new line of unsecured credit cards aimed at helping non-prime customers build better credit paths.

Redefining Financial Access

The rebranding to Tilt is not merely cosmetic; it represents the company's deeper commitment to providing fair credit options to those often overlooked by traditional lenders. By focusing on cash flow rather than just credit scores, Tilt plans to offer financial products to individuals who are actively managing their finances, regardless of their credit history. This comprehensive approach aims to include millions of consumers whose financial capabilities are not reflected by conventional credit evaluations.

Founded with the mission of redefining how creditworthiness is assessed, Tilt utilizes a combination of real-time cash flow data and alternative indicators. This allows the company to better gauge an individual's financial situation and potential, enabling them to access necessary funds without the weight of a poor credit score. With over six years of performance data supporting their methodologies, Tilt aims to make credit more representative of consumers' actual financial ability.

A Focus on Non-Prime Customers

Warren Hogarth, Co-Founder and CEO of Tilt, emphasizes that the company sees potential where traditional systems have failed. With less than 41% of non-prime credit card applicants receiving approvals, Tilt is challenging the status quo by aiming to reconstruct the credit landscape. Hogarth states, “Many individuals have the intention and capacity to repay, but the existing credit system doesn’t recognize this potential.”

The newly launched Tilt Credit Cards are designed as cash-back cards that will assist users in their financial journeys from the outset. By catering specifically to non-prime consumers, the cards provide essential access to credit right from day one, promoting financial growth and recovery.

Growth and Strategic Acquisitions

Tilt's initiatives aren't limited to the U.S.; the company has also set its sights on international markets. Following its establishment in Mexico under the Empower name in 2022, Tilt plans to complete a rebranding in that region as well. The company has made significant strides in expanding its global reach through strategic acquisitions, including Petal—a U.S.-based credit card provider—and Cashalo, a digital credit platform in the Philippines. Most recently, Tilt acquired NIRA, a personal loan provider in India. Each of these brands will retain their identities within their respective markets, but their alignment with Tilt’s values will reinforce a unified mission of expanding credit access.

Vision for the Future

Tilt is more than just a fintech company; it is on a mission to reshape how financial institutions engage with consumers. With a strong emphasis on inclusivity, the company offers a variety of financial products, from unsecured credit cards to no-interest advances and flexible lines of credit. Additionally, they provide vital personal finance tools that monitor spending and savings, assisting users in improving their credit health over time.

The company’s innovative approach is earning credible backing, as highlighted by Sam Giber, a General Partner at Blisce, who recognizes the unique position Tilt occupies in the market: “They’re setting the tempo in a sector long ready for reinvention—using technology to see people more fully and serve them more fairly.” As more consumers seek alternatives to traditional credit solutions, Tilt aims to lead the charge, ensuring fair financial access for all.

In conclusion, Tilt’s rebranding and product launch marks a pivotal step toward establishing a more equitable credit system. By leveraging the latest technology and adopting a holistic view of financial health, Tilt is paving the way for a future where financial inclusion is the norm, and not the exception. As it continues to innovate and expand, the company remains focused on fulfilling its mission: to provide reliable access to credit for everyone, everywhere.